Brand Manager - Minneapolis, MN
About The Position
Brand Management at General Mills is the engine of our success. We're looking for consumer-centric, data-driven, and dynamic marketers to join our team and lead the charge in shaping the future of iconic brands like Betty Crocker, Old El Paso, Totino’s, Blue Buffalo, Cinnamon Toast Crunch, Annie’s and more. As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You’ll lead brands across physical, digital, and omnichannel environments, ensuring strategies are built for how consumers discover, shop, and buy today. As the hub of the wheel, you will make high-impact decisions, develop modern marketing strategies, and lead teams to deliver exceptional results. We have multiple openings across various types of brand desks, offering a wide array of challenging opportunities: Established Brand Desk: Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share. Innovation Desk: Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry. Strategic Growth Channels (SGC) Desk: Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail.
Requirements
- Bachelor's degree in Marketing, Finance, Business, or related field
- 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
- Brand Management experience.
- Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.
- Proven experience managing a business in a matrixed environment.
- Strong commercial and strategic acumen, with experience owning a P&L.
- Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
- Ability to lead through ambiguity and operate with independence.
- Applicants must meet a minimum 18-year age qualification.
Nice To Haves
- MBA
- CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience
- Track record of coaching and developing talent
- Experience with customer-facing strategies and external partnerships
Responsibilities
- Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding.
- Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.
- Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution.
- Lead annual and long-range planning, forecasting, and business performance analysis.
- Navigate complex cross-functional relationships to deliver cohesive results.
- Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution.
- Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.
Benefits
- health benefits
- retirement and financial wellbeing
- time off programs
- wellbeing support and perks
- Relocation benefits will be provided
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
