Performance Marketing & Brand Content Manager

Curry Up Now • Burlingame, CA

4d • $80,000 - $90,000 • Onsite

About The Position

Curry Up Now is seeking a Performance Marketing & Brand Content Manager to run point on our daily digital storytelling, promotions, and customer engagement. This role is about building sales momentum for the brand, keeping us top of mind and on trend. The ideal candidate is part creative director, part strategist, and part get-sht-done executor. This role is about driving sales, turning ideas into revenue, campaigns into foot traffic, and content into clicks that convert. You’ll run our email, SMS, and social, and manage paid media execution with the clear target of increasing same-store sales and growing new customer acquisition. This is a Bay Area based work from office/restaurant role. Curry Up Now is building a bold, loud, rebel brand in fast casual. You’ll be reporting directly to the founder and working on campaigns that run same-day and show real results. We move fast. We break sht. We make food that slaps.

Requirements

• 4 to 6+ years of experience in social media and email or SMS marketing with restaurant, cpg experience
• Ability to craft a killer hook, CTA, and campaign
• Ability to manage freelancers and agencies while keeping brand control
• Fluent in TikTok trends and email A/B tests
• Sharp eye for content, copy, and what moves the needle
• Obsessed with ROAS, CTR, conversion rates, and sales lifts
• Great at writing headlines, captions, and short-form content that punches
• Fast, organized, and deeply familiar with restaurant or retail marketing
• Strategic, but scrappy
• Results-focused

Responsibilities

• Create, schedule, and analyze 2–3 emails per week, testing offers, optimizing subject lines, and pushing high-converting sends tied to promos, LTOs, and location-specific needs.
• Build 2–4 weekly SMS campaigns, nailing the tone, timing the sends, and driving redemptions.
• Create daily Reels and Stories for Instagram and TikTok that highlight food, promos, and community moments, focusing on reach and action through hooks, trends, and UGC reuse.
• Oversee paid media execution on Meta and Google, directing creative, offers, copy, and audiences for partners, and reviewing performance weekly with the CEO.
• Run deals, BOGOs, catering pushes, and LTOs across all channels with full ownership.
• Increase engagement, CTRs, and conversions across email, SMS, and social.
• Deliver weekly content that supports LTO drops, catering, and store promos.
• Ensure Meta and Google campaigns are high-ROI.
• Grow the brand’s online footprint and personality in every channel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed