Associate Brand Manager - Campus Recruiting
About The Position
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. Headquartered in Minneapolis, General Mills generated fiscal 2026 net sales U.S. $18 billion. At General Mills, Brand Managers are the leaders for each business (brand) who use general management skills to make high-impact business decisions and lead teams to execute innovative brand marketing to generate demand. Brand demonstrate responsible decision-making and make mission driven decision on our multi-million-dollar brands. Our Brand Management Leadership Development Program (BLDP) offers multiple rotations designed to build foundational Brand Management capabilities and prepare for leadership roles. The program includes a structured learning curriculum focused on developing skills necessary to build brands, run the business, and lead teams. As part of the BLDP, you'll have the opportunity to gain hands-on experience leading teams to execute impactful brand marketing initiatives.
Requirements
- Pursuing MBA with Marketing and/or General Management concentration
- 1-2 Years of Related Experience
- Curiosity and passion for learning
- Applicants must meet a minimum 18-year age qualification.
- Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas
Nice To Haves
- Strong interpersonal skills, high learning agility, analytical and decision- making skills
- Entrepreneurial qualities necessary for driving the P&L
Responsibilities
- Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
- Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
- Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.
Benefits
- Relocation assistance (if eligible)
- Competitive salary and eligibility for our annual incentive program
- A strong retirement program with a generous 401(k) match and company contribution.
- Modern health plans and resources for physical, mental and, financial wellbeing
- A robust time-off program for a healthy work-life balance
- Extensive training and development programs for career growth
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
