Brand & Content Marketing Manager (all genders)
About The Position
We are looking for a Brand & Content Marketing Manager to join our Marketing team. In this role, you will develop content that embodies Code Gaia's brand, sound, and builds trust in our brand and expertise. Many of our content pieces are the first point of contact with Code Gaia, so it's important that they are not only technically correct but also understandable, approachable, and visually consistent. You will develop content ideas from current market signals and frequent questions from our target audiences. In monthly exchanges with our Sustainability Team, you will leverage relevant expert knowledge and translate it into understandable content. Your responsibilities will include creating blog articles, LinkedIn posts, newsletters, landing pages, website copy, and sales enablement content. You will conduct customer interviews to develop credible case studies for our website and other channels. You will think about content multichannnel, meaning one topic can lead to a blog article, several LinkedIn posts, a newsletter, or a webinar. You will maintain content in WordPress and implement emails, forms, lists, and simple campaigns in HubSpot. You will evaluate relevant content and campaign metrics and, together with the team, derive improvements. Additionally, you will plan and support selected webinars, trade fairs, and events, from communication to follow-up.
Requirements
- Several years of experience in content marketing, brand marketing, or a comparable role.
- Very good written expression skills and a genuine enjoyment of writing.
- A good sense for language, storytelling, tonality, and brand impact.
- The ability to quickly grasp complex topics and present them understandably.
- Experience with various content formats and channels.
- A structured, reliable, and self-directed way of working.
- A reflective approach to AI tools: using them meaningfully while also being able to develop and editorially assess content independently.
- Very good German and English language skills.
Nice To Haves
- Experience with HubSpot, WordPress, Bricks, or ClickUp.
- A good eye for design and the ability to create simple visual assets for LinkedIn, webinars, or case studies using Canva.
- Experience in podcast editing, e.g., with Audacity or Riverside.
- Initial experience with webinars, trade fairs, or other events.
Responsibilities
- Develop content ideas from current market signals and frequent questions from our target audiences.
- Leverage relevant expert knowledge from the Sustainability Team and translate it into understandable content.
- Create blog articles, LinkedIn posts, newsletters, landing pages, website copy, and sales enablement content.
- Conduct customer interviews to develop credible case studies for our website and other channels.
- Think about content multichannnel, transforming one topic into various content formats.
- Maintain content in WordPress and implement emails, forms, lists, and simple campaigns in HubSpot.
- Evaluate relevant content and campaign metrics and derive improvements.
- Plan and support selected webinars, trade fairs, and events.
Benefits
- Flexible, hybrid working models with a high degree of personal responsibility and input.
- Individual support for growth.
- Modern work processes.
- Fair salary with growth perspective.
- Regular team events for personal exchange.
- Work within an impact-oriented, climate-conscious team that lives its values daily.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
