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Lead Senior Designer, Product Brand & Vision

SanMar-Internal•Issaquah, WA
•$120,000 - $160,000•Hybrid

About The Position

The Lead Senior Designer, Product Brand & Vision owns product and brand clarity across a portfolio of private-label and licensed retail brands. The role is accountable for developing and managing differentiated product solutions, strategies, and seasonal narratives, while ensuring consistent brand expression, consumer relevance, and alignment with business goals. The role leads product direction from inspiration and concept through execution, develops seasonal concepts and brand-right product narratives, and sets creative direction across apparel, bags, accessories, and headwear. It partners with merchandising, category designers, and other cross-functional teams to align product vision, development priorities, and go-to-market execution. The designer also provides creative oversight, mentoring, and guidance to junior design talent and communicates product vision and strategic recommendations across the organization. This is a hybrid role based at SanMar’s Eastpointe office in Issaquah, Washington. Employees work in the office Tuesday through Thursday, with additional office days possible based on business needs. Standard working hours are 8:00 a.m. to 5:00 p.m. PST, and periodic travel may be required.

Requirements

  • Bachelor’s degree in Design, Apparel Design, Product Design, or a related field, or equivalent experience.
  • At least 5 years of progressive design experience across apparel, accessories, bags, headwear, or related categories.
  • Strong ability to connect brand strategy, consumer insight, and product design.
  • Experience with product storytelling, seasonal concept development, and brand differentiation.
  • Experience mentoring or providing direction to junior design talent.
  • Expert-level proficiency in Adobe Creative Suite and Microsoft Office.
  • Knowledge of AI and 3D rendering software, including NewArc, Viscom, and Clo.
  • Portfolio demonstrating concept-led design and brand-right execution.
  • Strong understanding of color, materials, graphics, silhouettes, and construction.
  • Ability to design across multiple brands while maintaining distinct identities.
  • Strong communication, presentation, and collaboration skills.

Responsibilities

  • Define and own product direction from inspiration and concept through execution, ensuring design solutions support brand vision, consumer relevance, and commercial goals.
  • Create design concepts, seasonal presentations, and strategic storytelling tools that build alignment and support executive decision-making.
  • Collaborate with merchandising and cross-functional team members to agree on direction and execution throughout the product creation process.
  • Drive product-brand clarity across assigned brands and maintain each brand’s distinct, consistent market position.
  • Translate creative vision into cohesive seasonal product direction that strengthens brand equity and business performance.
  • Lead development of brand-right product narratives, seasonal frameworks, and creative strategies aligned with consumer needs, market opportunities, and business objectives.
  • Design and champion seasonal concepts, material platforms, and product visions across apparel, bags, accessories, and headwear.
  • Establish and communicate creative direction for color, materials, graphics, silhouettes, construction, and product architecture.
  • Guide category designers, influence product design decisions, and ensure consistent execution of brand strategy across product categories.
  • Interpret macro trends, consumer behavior, cultural movements, and competitive insights to shape future product opportunities and brand evolution.
  • Identify opportunities to strengthen differentiation, eliminate duplication, and improve cohesion across the brand portfolio.
  • Balance creative ambition with market realities so product concepts are innovative, scalable, and commercially viable.
  • Influence cross-functional partners and senior stakeholders to align product vision, development priorities, merchandising strategies, and go-to-market execution.
  • Review and provide creative oversight of product and brands to raise design quality and consistency across apparel, bags, and headwear.
  • Mentor, develop, and inspire junior and associate designers through ongoing feedback, skill development, and career guidance.
  • Foster accountability, creative excellence, collaboration, and continuous improvement within the design organization.
  • Use Adobe Creative Suite and current digital design tools to create detailed product illustrations, renderings, technical artwork, and presentation assets.
  • Communicate product vision, design rationale, and strategic recommendations across all levels of the organization.
  • Perform other duties as assigned and comply with all policies and standards.

Benefits

  • Annual discretionary bonus of up to 10% of base salary.
  • Paid time off accrued bi-weekly based on hours worked, up to 112 hours per year to start.
  • Eight paid holidays and one paid family day off.
  • Comprehensive medical, dental, and vision benefits.
  • 401(k) plan with dollar-for-dollar matching up to 4% of earnings, matched and vested at every pay cycle.
  • Life insurance.
  • Short- and long-term disability coverage.
  • Paid maternity and paternity leave.
  • Pet insurance.

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