Senior Brand Designer, Illustration & Graphic

Roblox•San Mateo, CA
•$146,720 - $184,820

About The Position

Roblox is seeking a Senior Brand Designer (Illustration & Graphic) to create expressive artwork that brings characters, environments, and worlds to life. The role owns illustration from concept through final delivery, helps define the team’s visual quality bar and the vision for illustration at Roblox, and applies illustration craft to the company’s identity system and marketing creative. The designer partners with art directors, designers, and product partners and brings a strong point of view on color, light, and storytelling. The position produces polished illustrations for licensing, marketing, and product content; translates briefs and creative direction into finished artwork; and develops characters, environments, and props. It also applies illustration to on-brand marketing materials, contributes to style guides and visual standards, collaborates across teams, presents work to stakeholders, delivers organized production-ready files, mentors teammates, and explores techniques and workflows that support quality and efficient iteration.

Requirements

  • At least 8 years of professional illustration and design experience.
  • Portfolio demonstrating strong fundamentals in anatomy, perspective, composition, color, lighting, and environment, alongside strong graphic and visual design sensibility.
  • Mastery of rendering rich, painterly, polished illustration in a digital workflow.
  • Experience adapting to and matching an established art style or brand system.
  • Working knowledge of typography, layout, and identity design, and the ability to apply them to marketing and brand deliverables.
  • Ability to take a brief and work independently from thumbnail to final.
  • Excellent communication skills and comfort presenting work in progress and managing stakeholders.
  • Ability to manage multiple deliverables and deadlines in a fast-paced environment.
  • Proficiency in industry-standard tools such as Photoshop, Illustrator, and Procreate.

Nice To Haves

  • Experience in games, collectibles, entertainment, publishing, or brand/agency environments.
  • Experience working with vendors, agencies, or production partners.

Responsibilities

  • Create high-quality, polished illustrations for licensing, marketing, and product content.
  • Translate briefs, references, and creative direction into compelling finished artwork.
  • Develop characters, environments, and props with strong shape language, lighting, and atmosphere.
  • Maintain visual consistency across large sets of artwork while keeping each piece distinct.
  • Apply illustration within the Roblox brand identity system and design on-brand marketing materials across surfaces, with attention to typography, layout, and craft.
  • Contribute to brand and illustration style guides and visual standards to help maintain design consistency.
  • Partner with brand designers, product designers, motion designers, and business partners to deliver strategically aligned, visually compelling work.
  • Present work in progress and clearly communicate thinking to stakeholders.
  • Deliver production-ready files on schedule, with clean, organized layers and assets.
  • Give and receive constructive feedback, mentor teammates, and help raise the craft of the team.
  • Explore new techniques and workflows, including tools that speed up iteration without sacrificing quality.

Benefits

  • Equity compensation for full-time employees.
  • Benefits as described on the company’s benefits page.
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