Senior Graphic Designer - Brand & Packaging (poppi)

PepsiCo•Los Angeles, CA

14d•$88,200 - $147,650

About The Position

As a Senior Graphic Designer on poppi’s brand team, you will design brand packaging, innovation creative, and commercialization creative for retail and away-from-home channels. You will help shape global brand standards and create work that supports the brand’s business goals. The position calls for both conceptual thinking and detailed technical execution, taking projects from initial ideas through dielines, proofs, press, and launch. You will partner closely with the Creative Director and Art Director, lead by example, and uphold high standards of craft, organization, and brand consistency. The role involves developing packaging and creative systems, collaborating with cross-functional teams and external production partners, and ensuring that creative work meets customer, production, legal, and regulatory requirements. You will manage concurrent projects and a fast, high-volume launch calendar, while adapting the brand across print and digital touchpoints and across markets. Domestic or international business travel may be required, as well as work outside standard business hours based on business demands. The role includes a 50-pound lifting requirement. The expected compensation range is $88,200–$147,650, with actual starting compensation based on job-related skills, experience, education, and location. An annual performance bonus has an eligibility target payout of 8% of annual salary. Eligible employees may receive paid parental leave, vacation, sick leave, and bereavement leave. PepsiCo also offers a benefits package, subject to elections and eligibility, including medical, dental, vision, disability, health and dependent-care reimbursement accounts, an Employee Assistance Program, accident, group legal and life insurance, and a defined contribution retirement plan.

Requirements

3–5 years of design experience, ideally in CPG, beverage, or food, with packaging experience at a brand or creative agency.
A portfolio demonstrating conceptual thinking and technical packaging execution, ideally including products that have shipped.
Deep knowledge of dielines, technical packaging standards, and print production, including substrates, finishes, color management, and prepress.
Hands-on experience approving hard proofs and attending press checks or pilots.
Strong organization and attention to detail, including reliable methods for managing files, specifications, versions, and approvals.
Ability to develop ambitious ideas and edit or simplify work to meet brand, timeline, or production needs.
Strong typography, layout, and design fundamentals, with speed and adaptability.
Experience working within and helping evolve brand guidelines and design systems.
Ability to work with freelancers, vendors, and junior talent and set a strong example through work and process.
Collaborative, low-ego approach, with attention to both conceptual quality and technical detail.
Impeccable taste, strong work ethic, and sense of ownership.
Strong communication and presentation skills, including the ability to clearly explain concepts and technical details to cross-functional partners and use feedback constructively.
Calm under pressure and business maturity.
Experience in packaging and brand design.
At least 3–5 years of design experience at a CPG, lifestyle, or beauty brand.
Ability to thrive in a fast-paced, dynamic work environment.
Proven success in brand design, guideline creation, and print excellence.
Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, and project management tools such as Asana.
Self-motivated team player who leads with positivity and passion.
Willingness and ability to travel domestically or internationally for business-related meetings.
Ability to lift and move moderate loads, with a 50-pound lifting requirement.
Willingness and ability to work outside standard business hours, including evenings and weekends, based on business demands.

Nice To Haves

Packaging experience in CPG, beverage, or food.
Experience at a creative agency or brand.
Portfolio featuring shipped products.

Responsibilities

Design and own packaging for new and existing products from concept through final production-ready files.
Develop innovation creative for new flavors, formats, and products from concept through launch.
Create commercialization creative for retail and away-from-home channels, adapting the brand to channel, format, and customer needs.
Develop and maintain brand guidelines, toolkits, templates, and creative systems for consistent, efficient execution across channels and markets.
Help evolve global brand standards while allowing flexibility for local market needs.
Build and manage dielines and technical packaging files, accounting for structure, substrates, color, finishes, and production constraints.
Work with printers, packaging vendors, and production partners; review and approve hard proofs; and attend press checks and pilot runs to ensure production matches creative intent.
Partner with innovation, marketing, sales, supply chain, legal, and regulatory teams to deliver work within real-world requirements and timelines.
Travel to pilots to approve can colors and review hard-proof prints.
Take ownership of projects and move them forward, balancing creative ambition with practical needs.
Lead creative rollouts for away-from-home partners and ensure brand consistency across equipment, displays, and other customer-facing materials.
Create print and digital creative while accounting for differing color and specification requirements.
Partner with and manage retail point-of-sale partners, create key visuals, and direct, review, and approve adaptations to ensure they meet Poppi standards.
Organize projects, files, versions, and timelines across concurrent workstreams.
Maintain quality and consistency across touchpoints, including typography, layout, color, and brand identity.
Support the Art Director on brand photo and video shoots when needed, contributing to styling, guideline consistency, and creative quality.
Provide clear, constructive feedback to freelancers, agencies, and vendors, and support junior designers through briefs and reviews.
Present work and explain creative thinking to leaders and cross-functional partners.
Manage multiple priorities and shifting deadlines while maintaining quality in a fast-paced, high-volume launch environment.

Benefits

Performance-based annual bonus with an eligibility target payout of 8% of annual salary.
Paid parental leave, subject to eligibility.
Paid vacation, subject to eligibility.
Paid sick leave, subject to eligibility.
Paid bereavement leave, subject to eligibility.
Medical insurance.
Dental insurance.
Vision insurance.
Disability insurance.
Health reimbursement accounts.
Dependent care reimbursement accounts.
Employee Assistance Program (EAP).
Accident insurance.
Group legal insurance.
Life insurance.
Defined contribution retirement plan.