Senior Graphic Designer - Culture/Campaign (poppi)

PepsiCo • Los Angeles, CA

7d • $88,200 - $147,650

About The Position

The Senior Graphic Designer for Culture/Campaign at Poppi designs and guides the visual execution of influencer mailers, swag, merchandise, campaign launches, and brand tentpole moments across digital and physical formats. The role follows creative work from ideation through production, bringing fresh concepts and strong execution to briefs in collaboration with the Art Director and Creative Director. The designer partners with vendors, influencers, partners, and internal teams across fast-moving, multi-workstream programs, and presents creative thinking to cross-functional partners.

The position requires a strong understanding of brand systems, pop culture, social platforms, trends, memes, and creator culture. The designer translates cultural insight into brand-appropriate work that captures attention, drives impact, and builds the brand. The role supports larger 360 campaigns and Culture team partnerships, maintains high standards for design craft and consistency, and manages shifting priorities and deadlines in a high-volume launch environment.

Requirements

• 3–5 years of design experience, ideally with brand or creative agency experience in a fast-moving, social-first environment.
• A portfolio demonstrating conceptual thinking and hands-on execution, from campaign anchor work to fast-turn social content.
• Strong typography, layout, and design fundamentals, paired with speed and adaptability.
• Collaborative, low-ego approach, with the ability to pitch ideas and execute needed brand assets on short notice.
• Understanding of print design and production.
• Ability to support the team through high-quality design work and set a professional tone among creatives.
• Adaptability and resilience in the face of change, including the ability to embrace challenges and shift priorities.
• Experience communicating with cross-functional partners and confident presentation skills, including the ability to explain creative concepts.
• Openness to input and feedback, and willingness to share ideas.
• Impeccable taste, strong work ethic, and attention to detail.
• Ability to stay calm under pressure and demonstrate business maturity.
• Experience with branded 360 campaigns and assets, with an emphasis on digital.
• Experience working for a lifestyle-focused brand with a similar creative target.
• Ability to thrive in a fast-paced, dynamic work environment.
• Proven success in social media campaigns and new and emerging digital platforms.
• Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, and project management tools such as Asana.
• Self-motivated team player who leads with positivity and passion.
• Willingness and ability to travel domestically or internationally for business-related meetings.
• Ability to lift and move moderate loads; a 50-pound lifting requirement applies.
• Willingness and ability to work outside standard business hours, including evenings and weekends, based on business demands.

Nice To Haves

• Animation skills.

Responsibilities

• Design Poppi creative assets for campaign launches and culture-first moments.
• Ideate and execute viral mailer concepts and influencer-first activations designed to earn views and drive social engagement.
• Prepare mailers for print and production, including artwork layout, material and finish selection, and collaboration with vendors.
• Develop swag and merchandise ideas and design items for influencer gifting, partnerships, and in-house Poppi sales merchandise.
• Create trend-aware, timely designs and executions that feel native to social.
• Monitor social platforms, trends, memes, and creator culture and translate them into quick-turn, brand-appropriate ideas.
• Adapt creative handwriting and tone to the brief, from playful and on-trend to polished and premium.
• Support the Creative Director and Art Director with 360 campaign creative design, contributing a culture and social perspective to campaign stories.
• Support the Culture team on partnerships and brand tentpole moments from concept through in-market execution.
• Maintain consistency and high quality across touchpoints, including typography, layout, and brand identity.
• Provide clear feedback to freelancers and vendors, with Art Director approval.
• Manage multiple priorities and changing deadlines while maintaining quality.

Benefits

• Performance-based bonus with an eligibility target payout of 8% of annual salary, paid annually.
• Paid time off, subject to eligibility, including paid parental leave, vacation, sick, and bereavement leave.
• Medical, dental, and vision coverage, subject to elections and eligibility.
• Disability coverage.
• Health and dependent care reimbursement accounts.
• Employee Assistance Program (EAP).
• Accident, group legal, and life insurance.
• Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed