Senior Graphic Designer

TP-Link Systems Inc.•Irvine, CA
•$100,000 - $120,000

About The Position

TP-Link Systems Inc. is seeking a Senior Graphic Designer to create compelling visual assets across product marketing, lifestyle campaigns, brand initiatives, social media, digital advertising, and ecommerce experiences. The role calls for a strong foundation in traditional design and exceptional creative judgment, combined with the ability to use AI as part of a modern creative workflow. The designer will apply design thinking to work ranging from original assets and AI-generated imagery to campaigns and brand systems, blending design expertise with AI tools to produce high-quality work efficiently. The successful candidate will bring a refined eye for composition, typography, color, photography, and storytelling, as well as deep experience using AI image-generation tools to create premium, believable, on-brand product and human lifestyle content. They will help raise the creative capabilities and standards of the broader team through mentorship, process improvement, and example. Success includes elevating the brand with exceptional work, using AI as a creative advantage, and identifying new ways to combine design excellence and AI innovation in brand experiences.

Requirements

  • Bachelor's degree.
  • 7+ years of professional graphic design experience.
  • Portfolio demonstrating exceptional visual taste, brand thinking, and execution across multiple channels, including conceptual thinking and polished work across brand, marketing, digital, and campaign projects.
  • Strong traditional design background, including typography, layout, composition, color, art direction, and visual storytelling.
  • Strong experience creating high-quality AI-generated imagery for product-focused and human lifestyle applications.
  • Advanced proficiency with leading AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, Kling, Nano Banana, Grok, or equivalent platforms.
  • Ability to create AI-generated visuals that feel authentic, premium, brand-consistent, and commercially viable.
  • Strong understanding of photography, lighting, composition, and art direction for creating and manipulating AI-generated content.
  • Experience combining traditional design workflows with AI-assisted content creation.
  • Proven ability to take projects from concept through final production independently.
  • Strong presentation, communication, and creative problem-solving skills.
  • A clear point of view on design excellence, emerging creative trends, and the evolving role of AI in visual communication.
  • Experience mentoring junior designers or contributing to the growth of creative teams.

Nice To Haves

  • Experience creating consumer product imagery and human-centered lifestyle content using AI tools.
  • Strong knowledge of photo retouching, image compositing, and post-production workflows.
  • Experience building scalable creative systems, design libraries, and AI-assisted production processes.
  • Motion design, video editing, or AI video-generation experience.
  • Familiarity with ecommerce, DTC, retail, or consumer brand environments.
  • Ability to art direct photography, AI-generated imagery, and hybrid creative productions.
  • Understanding of studio-quality visual standards and fast-paced content production needs.

Responsibilities

  • Create visual assets for product marketing, lifestyle campaigns, brand initiatives, social media, digital advertising, and ecommerce experiences.
  • Develop assets from scratch, direct AI-generated imagery, build campaigns, and develop brand systems.
  • Create authentic, premium, brand-consistent, and commercially viable AI-generated visuals for product and human lifestyle applications.
  • Take projects from concept through final production independently.
  • Mentor junior designers and contribute to the growth and creative standards of the team.
  • Improve creative processes and identify opportunities to combine design excellence with AI innovation.

Benefits

  • Fully paid medical, dental, and vision insurance; partial coverage for dependents.
  • Contributions to 401k funds.
  • Over four weeks of PTO per year.
  • Bi-annual pay increases.
  • Health and wellness benefits, including a free gym membership.
  • Quarterly team-building events.
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