Lead Designer, Brand

Lucid Motors•Newark, NJ

About The Position

Lucid is seeking a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role that contributes to design direction and creative concept development while executing creative work across brand assets on digital and physical surfaces. The ideal candidate has worked in-house within a brand, creative, or design studio environment and can translate brand positioning into culturally relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and art direction. The role spans the creative process from initial concept through final design execution.

Requirements

8–10 years of experience in brand design, art direction, visual design, and creative development.
Strong portfolio demonstrating concept-driven work and exceptional visual execution.
Experience working in-house with a brand, as well as experience at a creative agency, brand studio, or design consultancy.
Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences.
Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling.
Demonstrated ability to move from insight and concept through final execution.
Proficiency in Figma and Adobe Creative Suite.
Strong competency with AI workflows that optimize creative development and brand/design management across an organization.
Strong communication, collaboration, and presentation skills.
Ability to manage multiple projects and thrive in a fast-paced creative environment.

Nice To Haves

Thinks conceptually before designing.
Has a refined visual point of view and a passion for brand building.
Understands how imagery, motion, typography, and storytelling work together to create emotional connection.
Can develop creative territories, visual worlds, and campaign ideas, not just individual assets.
Balances strategic thinking with a strong maker mentality.
Brings strong taste, curiosity, and attention to craft.
Excels in collaborative studio environments and enjoys building alongside other creatives.
Experience with premium consumer audiences in technology, automotive, fashion/lifestyle, or luxury brands.
Motion design, illustration, AI-assisted creative exploration, or content creation experience.
Experience contributing to brand launches, rebrands, or large-scale integrated campaigns.

Responsibilities

Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs.
Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression.
Create mood boards, creative territories, storyboards, and visual frameworks.
Design creative across digital, social, web, presentations, events, editorial, and marketing touchpoints.
Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create brand experiences.
Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process.
Help evolve and maintain brand guidelines, visual systems, and creative standards.
Translate strategic briefs into compelling concepts that are creatively ambitious and grounded in business objectives.
Present and communicate creative ideas clearly and confidently.
Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building.