Lead Brand Designer

Stord

4d • Remote

About The Position

Stord is hiring a remote Lead Brand Designer to own and evolve the company’s visual identity across its website, product marketing, events, sales collateral, and social channels. The role translates Stord’s positioning as The Consumer Experience Company into a distinctive, cohesive brand system that builds trust, sharpens differentiation, and supports pipeline growth and brand awareness.

This is a hands-on player-coach position. The Lead Brand Designer sets creative direction and quality standards, guides a small team of designers and freelance partners, and personally creates and ships high-impact design work. The role partners closely with Product Marketing, Demand Generation, Content, Sales, Product Design, and executive leadership in a fast-moving, collaborative environment where brand decisions connect to business outcomes. This is a remote opportunity.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience.
• At least 7 years of brand or graphic design experience, including at least 2 years leading projects, designers, or creative direction.
• Track record of building or evolving a brand identity and scalable guidelines that teams use.
• Exceptional typography, layout, color, and composition skills across digital, print, and presentation formats, supported by a strong portfolio.
• Advanced proficiency in Figma and Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• Experience with Google Slides or PowerPoint for sales and executive presentations.
• Ability to coach designers, provide actionable critique, and manage creative workflow, intake, and deadlines.
• Ability to present and defend design decisions, translate business goals into creative work, and collaborate with Marketing, Sales, and Product.
• Exceptional organization and ability to develop systems that support effective work.
• Experience and comfort working in a fast-paced environment with ambiguity.

Nice To Haves

• B2B technology, SaaS, supply chain, or logistics experience.
• Motion design and video skills, including After Effects, Premiere, or similar tools.
• Familiarity with Webflow, HubSpot, or other web and marketing platforms.
• Experience using AI-assisted design tools responsibly to accelerate concepting and production while protecting brand quality.
• Bachelor’s or Master’s degree in Graphic Design or Visual Communication from a program with a strong branding focus.
• Experience at a high-growth B2B SaaS, e-commerce, logistics, or supply chain technology company, or at a brand-focused design agency.

Responsibilities

• Maintain and evolve Stord’s visual identity, including logo, color, typography, illustration, iconography, photography, motion, and layout; document it in clear, usable guidelines and templates.
• Define creative direction for campaigns, launches, the website, events, and sales enablement, ensuring assets are consistent with the Stord brand.
• Design high-impact digital and print assets, including landing pages, ads, decks, one-pagers, social content, trade show environments, and swag, from concept through final production.
• Guide designers and freelancers, provide constructive feedback, set quality standards, manage priorities and workflow, and support team members’ development.
• Partner with Product Marketing, Demand Generation, Content, Sales, and Product Design to translate briefs and business goals into compelling creative while balancing speed and quality as priorities shift.
• Build reusable templates, design components, and self-serve resources so teams can create on-brand work efficiently; review high-visibility work for brand alignment.
• Use performance data, feedback, and testing to inform creative decisions and demonstrate how brand work contributes to awareness, engagement, and pipeline.
• Brief, direct, and review work from external creative partners, printers, and production vendors, and manage creative budgets where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior