Lead Brand Designer

Neo Group

2d

About The Position

Neo Group is recruiting on behalf of one of its local partners for a Lead Brand Designer to join the Design Department. The role shapes and evolves visual identities across brands and products, maintaining consistency across marketing, social media, CRM, and product. The designer sets creative direction for key projects, develops brand guidelines and assets, collaborates with designers and stakeholders, and mentors designers to help build a strong, consistent brand-focused approach.

Requirements

• At least 3 years of experience in brand design or a similar role.
• A strong portfolio demonstrating experience developing visual identities and cohesive brand systems.
• Strong understanding of typography, composition, color theory, and visual hierarchy.
• Proven experience creating, maintaining, and implementing brand guidelines across different projects and teams.
• Ability to understand business goals and translate them into clear, effective visual solutions.
• Strong communication and collaboration skills, including the ability to work effectively with multiple stakeholders and cross-functional teams.
• Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator.

Nice To Haves

• Experience working with performance marketing and creating visuals for campaigns focused on measurable results.
• Experience collaborating with motion and 3D teams on integrated creative projects.
• Previous experience leading, mentoring, or supporting other designers.
• Understanding of marketing funnels, user behavior, and how visual communication influences engagement and conversion.

Responsibilities

• Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and design templates.
• Ensure a consistent visual language across brand touchpoints, including social media, CRM, product, and marketing.
• Define, maintain, and promote brand guidelines and ensure they are correctly implemented across teams and projects.
• Lead visual direction for campaigns, product launches, key visuals, and other high-impact brand projects.
• Collaborate with stakeholders and cross-functional design teams to create cohesive and effective brand communications.
• Review design outputs and provide clear, constructive feedback to maintain visual quality.
• Create visual materials for brand communications, internal initiatives, and other business needs.
• Support and mentor designers on brand-related tasks, helping them develop their skills and understanding of the brand.

Benefits

• 20 paid working vacation days annually.
• A fully paid day off during the employee’s birthday month.
• Legal support for obtaining a local work or residence permit.
• Compensation for wellness activities.
• Partial or full reimbursement of medical insurance costs, depending on the chosen plan.
• Professional development compensation.
• Complimentary office snacks.
• Corporate events throughout the year.
• International work environment with a motivated and professional team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed