Brand Designer Jobs

About The Position

Requirements

• 10+ years of experience in brand or identity design, including ownership of a brand system at scale for a gaming or games-adjacent brand.
• A portfolio demonstrating exemplary craft across identity, typography, color, iconography, illustration, and motion, applied across digital products, marketing, and physical spaces, with the candidate’s role on each project clearly shown.
• A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems.
• Experience writing brand guidelines and governance models, maintaining them over time, holding teams accountable to them, and evolving them based on real-world use.
• Comfort with ambiguity, including experience building a brand practice without an existing playbook and willingness to do hands-on work while setting direction.
• Demonstrated ability to align stakeholders at every level, from executives to individual designers, using clear reasoning and strong presentation skills.
• Hands-on experience using AI tools and agents in brand work, and a clear point of view on where AI helps craft and where it does not.

Nice To Haves

• Experience establishing a brand function, brand portal, or digital asset management system from scratch.
• Experience with co-branding and partnership governance, or trademark and usage compliance.
• Experience working alongside a design systems team, including Figma libraries and variables.

Responsibilities

• Define Discord’s brand strategy, including positioning, brand architecture across the master brand and sub-brands such as Nitro, and the narrative of what Discord stands for and whom it serves.
• Own and evolve Discord’s visual identity system, including its logo, wordmark, color, typography, iconography, illustration, and motion.
• Build and maintain brand and sub-brand guidelines, including standards for co-branding, partnerships, and third-party integrations; partner with Voice & Tone and User Communications to bring the Voice & Writing Guide into the brand system.
• Build templates, design kits, asset libraries, and a self-serve brand portal; enable teams through office hours, a support channel, onboarding, and workshops.
• Review and approve brand-facing work across marketing, product, and partnerships, and work with Legal on trademark and usage policy.
• Apply the brand to core surfaces, including app icons, deck templates, the marketing site design system, office spaces, signage, and merchandise; art-direct external production partners.
• Run an annual brand audit across every surface and monitor the competitive landscape.
• Mentor future Brand team members.