Graphic Designer – Marketing & Brand Management for Owned Brands

Zumiez•Lynnwood, WA

1d•Onsite

About The Position

The Graphic Designer supports the continued development of Zumiez owned brands by applying graphic design, layout, research, attention to detail, brand knowledge, and communication skills to brand marketing and brand management tools. The role also supports Zumiez seasonal trend presentations and customer insight documentation, layout, and materials. The position is part of Product and Brand Services (PBS), which supports more than 30 owned and licensed brands across apparel, accessories, and snow and skate hardgoods. The designer develops and maintains brand and presentation decks, translating brand strategy, seasonal direction, product stories, and business information into clear visual narratives for cross-functional teams and leadership. The role is based in the Zumiez home office in Lynnwood, Washington, and reports to the Associate Brand Manager.

Requirements

3–4 years of experience in graphic design; apparel industry experience is preferred but not required.
Bachelor’s degree preferred, or an equivalent combination of education and relevant work experience.
Strong understanding and practical application of typography and layout, with attention to detail.
Ability to format and visualize data clearly in presentation decks.
Experience building and maintaining deck templates and brand tools for consistency across seasonal initiatives and teams.
Working knowledge of brand DNA and ability to maintain and extend it across decks and marketing outputs.
Strong organizational, time-management, and problem-solving skills, including the ability to manage multiple priorities independently and as part of a team in a fast-paced environment.
Excellent verbal and written communication skills and ability to contribute creative and innovative ideas in a brand, product, and marketing context.
Awareness and understanding of Zumiez culture, customers, markets, and industry trends.
Proficiency in Adobe Creative Suite, specifically Adobe Illustrator and Photoshop.
Proficiency in Microsoft Office.
Ability to travel domestically and internationally as needed.
Ability to sit or stand stationary in an office environment for extended periods and work on a Mac or PC without limitations.
Ability to distinguish colors and inspect product material.

Nice To Haves

Proficiency in Figma Slides and FigJam is a bonus.
Apparel industry graphic design experience is preferred.

Responsibilities

Design, develop, and maintain brand and presentation decks that communicate brand strategy, seasonal direction, product stories, and business information.
Apply strong visual design and presentation standards, including layout, typography, hierarchy, imagery, pacing, and clarity.
Establish and maintain presentations, systems, templates, and visual standards that reflect each owned brand’s identity.
Independently manage presentation projects from concept and content organization through visual development, refinement, and final delivery by deadlines.
Create owned-brand marketing and presentation materials within established creative direction, contributing visual direction and design solutions when needed.
Support the Associate Brand Manager in developing and executing seasonal brand direction and brand management tools.
Translate information into concise, visually engaging presentations for cross-functional teams and leadership.
Help develop concepts for owned-brand branding and packaging.
Help grow social media storytelling for owned brands.
Update and maintain customer insights documentation tools in partnership with other functions.
Implement brand and product knowledge tools and events for store teams.
Support the internal Product Graphics Team with product graphics and technical specification sheets.
Collaborate with cross-functional teams, marketing, digital marketing, and internal design and graphic design partners.
Identify opportunities to improve processes, tools, and workflows, including efficiency and accuracy.
Stay informed about brand and category performance and PBS strategic priorities.
Continue developing and applying knowledge of owned-brand DNA and customer trends.
Complete special projects and additional duties assigned by the Associate Brand Manager to support business priorities and departmental goals.