Brand Designer

Reflection • New York, NY

5d

About The Position

Reflection is seeking a founding Brand Designer to define and own its visual identity. As the first design hire on the marketing team, this person will help evolve the brand and establish the creative bar across the company. The role is hands-on and calls for a versatile design leader who can translate complex technical ideas into clear, distinctive visual communication while building a coherent, recognizable brand system as Reflection grows.

The Brand Designer will work across channels and formats, creating brand concepts, visual systems, digital assets, and scalable design standards. They will partner with web engineers and external creative collaborators, and help shape the brand’s expression at events and in physical experiences. The position also involves guiding creative direction and identifying ways to make Reflection more distinctive and culturally relevant.

Reflection is a research lab building open models to make intelligence open and accessible. The company describes the role as an opportunity to help build from the ground up as part of a talent-dense team and shape the future of open foundational models. Compensation includes salary and equity; the company also offers stock options, health and wellness benefits, office meals, paid parental leave, vacation, visa sponsorship support, and team-building activities.

Requirements

• At least 5 years of experience in brand or visual design.
• A portfolio demonstrating strong concepts, excellent craft, and brand systems the candidate has built.
• Ability to work across formats, from fast-turn social and digital assets to campaigns, launches, and events.
• Ability to clarify technical or complex ideas through visuals such as diagrams and data visualization.
• Experience partnering with technical teams, such as research, engineering, or product.
• Experience leading a team and directing external creative partners.
• Comfort moving quickly and making confident design decisions amid ambiguity.
• Fluency in web and responsive design.
• Experience leading or building a design team.

Nice To Haves

• Experience at a technology company or agency.
• Experience in AI, developer tools, or other deeply technical categories.

Responsibilities

• Develop creative concepts and visual systems that bring the Reflection brand to life across channels.
• Translate complex technical ideas into clear visual stories, including charts, diagrams, research concepts, and data visualizations.
• Create digital assets for the website, launch pages, social media, presentations, email, and other owned channels.
• Build and evolve scalable brand systems, templates, and design standards that support speed, quality, and consistency.
• Partner with web engineers and external creative collaborators to deliver polished digital experiences.
• Help shape creative direction for events, physical experiences, merchandise, and other brand expressions.
• Identify opportunities to make the brand more distinctive, memorable, and culturally relevant as the company grows.
• Lead teams and direct external creative partners by setting direction, giving clear feedback, and maintaining a high bar.

Benefits

• Top-tier compensation, with salary and equity structured to recognize and retain talent globally.
• Stock options for employees who contribute to the company's success.
• Comprehensive medical, dental, vision, and life coverage, plus an annual wellness allowance.
• Lunch and dinner provided in the office daily.
• 22 weeks of paid parental leave for birthing and non-birthing parents, including adoptive and surrogate journeys.
• Unlimited paid time off in the U.S. and 30 vacation days in the U.K.
• Visa sponsorship and support for long-term immigration pathways where applicable.
• Regular off-sites, happy hours, and team celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed