Principal Designer- Brand Systems

Edmentum

4d•$130,000 - $145,000•Remote

About The Position

Edmentum is seeking a Principal Designer to lead its design systems and brand guidelines, shaping how educators and students experience the company’s brand. Working closely with the Creative Director, this role will build and govern systems that keep the visual identity consistent, scalable, and accessible across touchpoints. The designer will contribute to brand refresh and modernization efforts and connect Marketing, Product, and Development around a unified creative vision, while remaining hands-on in design systems, motion graphics, web design, and brand storytelling. The position is with a remote-first organization. The stated salary range is $130,000–$145,000 USD. Edmentum offers medical, dental, and vision insurance, a 401(k) retirement plan with company matching, a time-away program, volunteer time away, a winter office closure at the end of December, and wellness resources.

Requirements

Bachelor’s degree in graphic design, visual communications, or a related field, or equivalent experience.
10 or more years of experience spanning graphic design, brand design, creative marketing, design systems, and UX/UI design.
Deep expertise in Figma libraries, components, variables, FigJam, and Buzz.
Experience building and governing enterprise design systems.
Strong command of Atomic Design, responsive design, web design, and user experience principles.
Expertise in typography, layout, and visual storytelling.
Proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
Experience with motion graphics and animation.
Experience designing presentations and sales enablement materials.
Ability to collaborate with software development and product teams.
Willingness to use AI-powered design workflows.

Responsibilities

Lead the development, governance, and evolution of Edmentum’s design systems and Figma component libraries.
Shape and maintain the brand guidelines and visual identity.
Design scalable, accessible web experiences, templates, and UI solutions.
Create marketing assets for digital, social, email, web, presentations, events, and print.
Partner with Product, Development, Marketing, and content teams to deliver a consistent brand across touchpoints.
Create animation, motion graphics, and video.
Champion improved workflows, documentation, and AI-enhanced design practices.
Take on evolving responsibilities based on business needs.