Principal Brand Designer

FreedomPay•Philadelphia, PA

10d•Hybrid

About The Position

The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. The role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. It leads through design expertise, creative direction, and cross-functional influence rather than direct people management, and owns brand standards while supporting rollout of the new global identity. The designer leads priority projects from concept through production, develops scalable brand systems and resources, and partners with teams across the organization to ensure consistent, effective brand expression across channels and regions. The role also leads execution and rollout of FreedomPay’s new global brand identity and collaborates with executive leadership, marketing, product, UX, sales, and external agencies.

Requirements

8+ years of progressive experience in brand design, visual identity, or visual communications, including substantial hands-on responsibility for complex, multi-channel design work.
3+ years providing senior-level design leadership on brand identity systems or major creative initiatives, including setting creative direction and influencing stakeholders; direct people-management experience is not required.
Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.
Experience managing, evolving, and scaling global brands across regions and markets.
Demonstrated success leading large-scale brand transformations or rebranding initiatives.
Experience managing agencies, freelancers, and creative vendors.
A portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and digital and print execution, with clear explanations of personal contributions and design decisions.
Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance, with the ability to produce polished, production-ready design.
Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.
Strong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements.
Experience working with digital asset management platforms and creative workflow systems.
Working knowledge of AI-enabled creative tools and workflows, including identifying practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards.
Exceptional project management and organizational skills.
Strong presentation and stakeholder management skills, including the ability to explain design decisions, build alignment with executive stakeholders, and incorporate constructive feedback.
Ability to influence without direct authority across a complex organization.
Strategic thinking, strong attention to detail, and commitment to design excellence.
Comfort operating as a senior hands-on designer, balancing long-term brand evolution with day-to-day execution and improving design quality through critique, knowledge sharing, and creative guidance.

Nice To Haves

Experience within B2B technology, SaaS, fintech, payments, or enterprise software.
Experience supporting global organizations with multiple market segments and stakeholders.
Familiarity with event marketing, partner marketing, product marketing, and executive communications.
Demonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.

Responsibilities

Own, evolve, and champion FreedomPay’s visual identity across channels and regions, translating brand strategy into distinctive, scalable design solutions.
Serve as the primary authority on brand standards and ensure consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.
Develop and maintain brand guidelines, governance frameworks, and approval processes.
Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication.
Educate and enable teams on proper brand usage and best practices.
Lead priority design projects from concept through production, creating brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.
Develop creative concepts and explain design rationale in relation to business objectives, audience needs, and brand strategy.
Build reusable templates, visual frameworks, and asset libraries to help teams produce consistent materials efficiently.
Partner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems.
Create production-ready work across digital and print formats using typography, layout, color, imagery, and visual storytelling.
Lead the design execution and rollout of the new global brand identity, translating it into practical applications, launch assets, and scalable templates.
Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across customer and employee touchpoints.
Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization.