Principal Brand Designer

FreedomPay•Philadelphia, PA

12d•Hybrid

About The Position

The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. The role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. It leads through design expertise, creative direction, and cross-functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity. The position owns and champions FreedomPay’s visual identity across channels and regions, serving as the primary authority on brand standards. It leads priority design projects from concept through production, develops reusable templates and asset libraries, and partners with Product and UX to ensure cohesive brand expression. It also leads design execution and rollout of the company’s new global brand identity, working with internal leaders and external agencies to operationalize it across customer and employee touchpoints.

Requirements

8+ years of progressive experience in brand design, visual identity, or visual communications, with substantial hands-on responsibility for complex, multi-channel design work.
3+ years providing senior-level design leadership on brand identity systems or major creative initiatives, including setting creative direction and influencing stakeholders; direct people-management experience is not required.
Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.
Experience managing, evolving, and scaling global brands across regions and markets.
Demonstrated success leading large-scale brand transformations or rebranding initiatives.
Experience managing agencies, freelancers, and creative vendors.
A portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and execution across digital and print channels, with clear explanations of personal contributions and design decisions.
Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance, with the ability to translate these principles into polished, production-ready design.
Advanced proficiency in Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.
Strong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements.
Experience working with digital asset management platforms and creative workflow systems.
Working knowledge of AI-enabled creative tools and workflows, with the ability to identify practical opportunities to improve creative efficiency, streamline production, and scale asset development while maintaining brand standards.
Exceptional project management and organizational skills.
Strong presentation and stakeholder management skills, including explaining design decisions, building alignment with executive stakeholders, and incorporating constructive feedback.
Ability to influence without direct authority across a complex organization.
Strategic thinking, strong attention to detail, and a commitment to design excellence.
Comfort operating as a senior hands-on designer, balancing long-term brand evolution with day-to-day execution and raising design quality through critique, knowledge sharing, and creative guidance.
Ability to successfully pass a background check and credit check.

Nice To Haves

Experience within B2B technology, SaaS, fintech, payments, or enterprise software.
Experience supporting global organizations with multiple market segments and stakeholders.
Familiarity with event marketing, partner marketing, product marketing, and executive communications.
Demonstrated experience working cross-functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.

Responsibilities

Own, evolve, and champion the FreedomPay visual identity system across all channels and regions, translating brand strategy into distinctive, scalable design solutions.
Serve as the primary authority on brand standards and ensure consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.
Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes.
Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication.
Educate and enable teams throughout the organization on proper brand usage and best practices.
Lead priority design projects from concept through production, creating brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.
Develop creative concepts and explain design rationale in relation to business objectives, audience needs, and brand strategy.
Build reusable templates, visual frameworks, and asset libraries to help teams create consistent materials efficiently.
Partner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems.
Apply typography, layout, color, imagery, and visual storytelling to deliver production-ready work across digital and print formats.
Lead design execution and rollout of the company’s new global brand identity, translating it into practical applications, launch assets, and scalable templates.
Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across customer and employee touchpoints.
Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization.