Sr. Brand Designer

HYH America•Irvine, CA

3d•$80,000 - $120,000•Onsite

About The Position

HYH America is seeking a senior designer to own the visual expression of its brand across packaging, identity systems, campaigns, digital platforms, social content, and event activations. The role translates brand strategy into consistent, high-craft creative across static and motion formats. The successful candidate will bring deep expertise in one or two design disciplines, broad capability across related disciplines, and the judgment to manage complex, multi-format projects from concept through production with minimal oversight. The Senior Designer serves as a creative point-person for the Brand team, providing feedback and mentorship, maintaining brand and quality standards, and partnering with the Director, Brand Strategy & Design to shape and evolve the brand’s visual identity. The position is full-time, exempt, and fully on-site at HYH America’s Irvine, California office. Work may include weekends, holidays, or hours outside normal business hours, and travel may be required up to 25%.

Requirements

Bachelor’s degree in Graphic Design, Brand Design, Visual Communications, Animation, or a related field.
7–10+ years of professional experience in graphic design, brand identity, or motion design, including senior-level or lead design experience.
Proven experience owning brand identity systems across print, packaging, digital, and motion.
Experience providing creative direction or mentorship to other designers.
Experience coordinating with and reviewing work from external agencies, freelancers, and production vendors.
Portfolio demonstrating deep, standout expertise in one or two focus areas—brand identity, packaging, motion, or digital—and the range to work across the others.
Expert proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere.
Strong understanding of design principles, typography, motion, and visual storytelling.
Strong understanding of e-commerce visual asset standards for Amazon, TikTok Shop, and D2C, and digital advertising specifications for Meta, Google, CTV, DSP, and DSS.
Hands-on experience with print production, pre-press preparation, color management, and packaging specifications.
Ability to translate high-level brand strategy into visual and motion assets.
Familiarity with project management and collaboration tools.
Ability to manage multiple concurrent projects, meet deadlines, and maintain a positive attitude.
Excellent communication and collaboration skills, and receptiveness to feedback and creative direction.
Adaptability and willingness to learn new tools and technologies, including AI-powered creative tools.
Ability to work a schedule that may include weekends, holidays, and hours outside normal business hours.
Ability to travel as business necessitates, up to 25%.
Ability to remain stationary and operate office equipment for prolonged periods; perform constant manual dexterity, move around the work site, and handle objects weighing up to 20 pounds.

Nice To Haves

Experience within CPG, Food & Beverage, Lifestyle, Retail, or consumer brands.
Proficiency in Figma.
Knowledge of the F&B or K-pop industry.
Experience supporting brand launches or new market entries.
Experience working in both U.S. and global brand environments.
Experience with 3D software such as Blender, Cinema 4D, or SketchUp, or with keying, compositing, VFX, rotoscoping, or animated typography.
Ability to travel to project locations as needed.

Responsibilities

Design and execute creative assets for brand packaging, identity systems, marketing campaigns, the brand website, social media, and events.
Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure consistent brand expression.
Translate brand strategy into visual and motion concepts, from storyboards and style frames through production-ready assets.
Develop motion graphics, animations, and video assets for social and digital platforms.
Create assets, and work with vendors to create assets, for e-commerce platforms and digital advertising channels.
Own end-to-end asset development, including versioning, file handoff, and production readiness for digital and social deliverables.
Design packaging, marketing collateral, retail displays, and event materials.
Partner with the Director of Brand Design, manufacturing vendors, and print vendors on packaging specifications and quality control.
Provide creative direction, feedback, and mentorship to junior and mid-level designers; review work in progress and help resolve creative and production challenges.
Partner with the Director, Brand Strategy & Design to define and evolve creative standards, processes, and the brand’s visual identity.
Collaborate with strategists, content producers, and project managers to turn briefs into impactful, strategically sound visuals.
Review agency and freelancer deliverables and provide actionable feedback to ensure alignment with brand vision and strategy.
Keep current with design trends, social and retail aesthetics, and new creative tools, including AI-powered tools; champion new techniques, formats, and technologies.
Meet creative quality, delivery, consistency, efficiency, launch-readiness, mentorship, review-turnaround, design-system adoption, stakeholder satisfaction, partner-quality, and communication objectives.
Travel to project locations or otherwise as business necessitates, up to 25%.
Perform work involving prolonged stationary positioning and operation of office equipment, manual dexterity, movement around the work site, and handling objects weighing up to 20 pounds.