Senior Staff Brand Designer

Discord • San Francisco, CA

2d

About The Position

Discord is hiring a Senior Staff Brand Designer for a new role on a new team. The Brand Team sits alongside Design Systems in Design Foundations and is responsible for keeping Discord’s identity, voice, and visual system consistent across the surfaces where the brand appears. The team manages the brand as an internal product: setting its strategy, maintaining its guidelines and tools, enabling other teams to use it independently, and reviewing brand-facing work across product, marketing, partnerships, and legal. Marketing is a client of Brand; the Brand Team equips its work while marketing remains responsible for campaigns, ads, and launch messaging.

The ideal candidate is a gaming-oriented brand designer who can set a strategic vision and execute hands-on. They think of logo, color, typography, iconography, illustration, and motion as parts of a coherent identity system, and can create the rules that help a large organization use it consistently. They can present brand architecture to executives, refine visual details, ground decisions in clear reasoning, and help other teams use the brand effectively.

The position reports to the Director of Product Design, Design Foundations.

Requirements

• 10+ years of experience in brand or identity design, including ownership of a brand system at scale for a gaming or games-adjacent brand.
• A portfolio demonstrating exemplary craft across identity, typography, color, iconography, illustration, and motion, applied across digital products, marketing, and physical spaces, with the candidate’s role on each project clearly identified.
• A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems.
• Experience writing brand guidelines and governance models, maintaining them over time, holding teams accountable to them, and evolving them based on real-world use.
• Comfort with ambiguity and experience building a brand practice without an existing playbook, including willingness to do hands-on work while setting direction.
• Demonstrated ability to align stakeholders at every level, from executives to individual designers, using clear reasoning and strong presentation skills.
• Hands-on experience using AI tools and agents in brand work, and a clear point of view on where AI helps craft and where it does not.

Nice To Haves

• Experience establishing a brand function, brand portal, or digital asset management system from scratch.
• Experience with co-branding and partnership governance, or trademark and usage compliance.
• Experience working alongside a design systems team, including Figma libraries and variables.

Responsibilities

• Define Discord’s brand strategy, including positioning, master-brand and sub-brand architecture such as Nitro, and the narrative of what Discord stands for and whom it serves.
• Own and evolve Discord’s visual identity system, including its logo, wordmark, color, typography, iconography, illustration, and motion.
• Build and maintain brand and sub-brand guidelines, including co-branding, partnership, and third-party integration standards; partner with Voice & Tone and User Communications to incorporate the Voice & Writing Guide into the brand system.
• Build templates, design kits, asset libraries, and a self-serve brand portal, and help teams use the brand through office hours, a support channel, onboarding, and workshops.
• Review and approve brand-facing work across marketing, product, and partnerships, and work with Legal on trademark and usage policy.
• Apply the brand to core surfaces, including app icons, deck templates, the marketing site design system, office spaces, signage, and merchandise; art-direct external production partners.
• Run an annual brand audit across all surfaces, monitor the competitive landscape, and mentor future Brand team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed