Senior Brand Designer

BrightAI Corporation

About The Position

BrightAI is a physical AI company serving essential services, including water, power, oil and gas, and industrial operators. Its Stateful platform uses devices, existing telemetry, foundation models, and field outcomes to help operators understand asset conditions, predict failures, and act before problems affect people or infrastructure. The platform operates across more than 50,000 operational locations. The Senior Brand Designer will own and evolve BrightAI’s visual brand across presentations, collateral, the website, digital campaigns, and events. The role focuses on making physical AI understandable to complex enterprise buyers by clearly showing how field devices, data, and models connect to real-world outcomes. The designer will partner closely with product marketing and growth and create templates that help a small team work quickly. The role is designed around hands-on use of AI to increase design output while maintaining a high quality bar. The designer remains accountable for art direction, concepts, typography, hierarchy, distinctiveness, product accuracy, and final quality. They will use AI tools in creative and production workflows and build reusable, brand-aware workflows and templates, reviewing outputs for brand fit, product accuracy, and usage rights before delivery.

Requirements

  • Senior brand design or art direction experience.
  • Hands-on expertise in Figma, Adobe Creative Cloud, or equivalent tools.
  • Strong typography, composition, hierarchy, and layout skills, with range across brand, presentation, and digital work.
  • Daily, hands-on use of AI creative tools, with evidence that the workflow changed speed or volume.
  • Judgment to accept, rework, or discard AI output; prompting alone is not sufficient.
  • Ability to ground design decisions in audience and use, and explain those decisions.
  • Ability to turn technical ideas into clear visuals, working from source material with product marketing and subject matter experts.
  • Experience building reusable systems and templates for people outside design.
  • Portfolio demonstrating brand, deck or collateral, and digital work, with personal contributions made clear.

Nice To Haves

  • Webflow or Framer implementation experience.
  • Motion design or simple video editing experience.
  • Work for industrial, energy, or other technical B2B brands.

Responsibilities

  • Own and evolve BrightAI’s visual system, including typography, color, layout, iconography, and brand standards.
  • Design sales decks, presentations, one-pagers, and other collateral for technical and executive audiences.
  • Design accessible, responsive website and landing pages, and quality-check them through implementation.
  • Create ads, social content, and digital assets with growth, including variants for testing.
  • Build diagrams and explanatory visuals showing how BrightAI observes, predicts, and acts in the field.
  • Design customer-proof visuals and event materials.
  • Maintain a template and asset library so teammates can produce on-brand work quickly, and check exported files before they ship.
  • Use AI tools hands-on for concept exploration, image generation and editing, campaign variants, collateral, digital and web work, and motion assets.
  • Build reusable, brand-aware AI workflows and templates that speed up adaptation and production.
  • Review AI-assisted output for brand fit, product accuracy, and usage rights before it ships.
  • Provide a portfolio covering brand, deck or collateral, and digital work, clearly identifying personal contributions; for at least two projects, explain the brief, art direction, workflow, final outputs, decisions, rejected or reworked work, and before-and-after turnaround or capacity context.
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