Senior Brand Experience Designer

Shane Co.•Centennial, CO

22h•Hybrid

About The Position

The Senior Brand Experience Designer creates best-in-class brand experiences across digital and in-store environments. The role designs and executes marketing and retail assets, including email, web, social, paid media, vitrine displays, wall installations, and immersive in-store experiences. It calls for a versatile designer with a strong digital design foundation who can also conceptualize physical spaces and customer experiences, with an appreciation for visual merchandising, spatial storytelling, and the practicalities of producing physical experiences. Working with creative leadership, copywriters, marketers, visual merchandising partners, vendors, and other stakeholders, the designer brings brand stories to life across customer touchpoints. The role combines creative thinking with hands-on execution, balancing day-to-day marketing needs with larger retail experience initiatives. It is based in a hybrid work environment, with an ongoing expectation to work on-site at the Home Office two days per week. Travel to stores, conferences, or events may be required up to 20% of the time.

Requirements

At least 7 years of professional design experience.
A strong portfolio demonstrating excellence across digital and physical brand experiences.
Strong understanding of visual merchandising principles, customer journeys, and spatial storytelling.
Proven ability to lead projects from concept through execution across multiple design disciplines.
Demonstrated expertise in Adobe Creative Suite and Figma.
Strong understanding of digital marketing channels, including email, social media, web, paid media, and short-form content platforms.
Ability to develop conceptual ideas that translate across digital and physical touchpoints.
Ability to manage multiple projects with varying timelines and complexity.
Strong business acumen and ability to translate marketing objectives into compelling creative solutions.
Excellent presentation and communication skills.

Nice To Haves

Experience designing for retail environments, experiential activations, environmental graphics, visual merchandising, or customer-facing physical spaces.
Experience with SketchUp.
Familiarity with AutoCAD.
Video editing experience.
Background in architecture, interior architecture, industrial design, retail design, or a related discipline.
Familiarity with HTML/CSS.

Responsibilities

Concept, design, and execute retail experience projects, including vitrine displays, environmental graphics, in-store displays, signage systems, and other experiential brand moments.
Create branded retail experiences that bring marketing campaigns and brand stories to life in-store.
Lead retail experience projects from initial concept through final installation, partnering with internal teams and vendors to ensure high-quality execution.
Develop photo strategies and placement plans for retail environments across a multi-store footprint.
Design and produce marketing assets across email, web, social media, video, paid media, and occasional print applications.
Travel to store locations to assist with installation and execution of retail experience projects, ensuring design quality and brand consistency.
Partner with cross-functional teams to translate business objectives into compelling customer experiences across digital and physical touchpoints.
Maintain and evolve brand standards while ensuring consistency across channels and environments.
Present creative concepts and rationale to stakeholders, incorporating feedback to deliver effective solutions.
Manage creative projects from concept through final production, collaborating with photographers, videographers, vendors, fabricators, and other partners as needed.
Contribute strategic thinking, creative innovation, and customer-focused ideas that elevate the brand experience.

Benefits

Competitive base pay and eligibility for an annual bonus based on total company performance.
Three weeks of vacation and an annual float day.
Paid holidays; the company is closed on major holidays.
Annual paid volunteer day.
Paid time off at full pay for self or family care in times of major illness.
Paid parental leave.
Employee Assistance Program and assistance navigating medical complexities.
Paid sick time.
Medical, dental, and vision plans.
401(k) with company match.
Flexible spending accounts.
Voluntary long-term disability coverage, dependent life insurance, and pet insurance.
Generous store and online employee discount for employees and family members.
Dedicated staff support focused on well-being and work-life balance.