Senior Brand Designer

Smile Doctors•US TX Remote, TX

7d•Remote

About The Position

The Senior Brand Designer builds template systems and automation that enable teams and non-designers to create on-brand marketing materials without custom design support. The role includes creating locked, self-service templates within enterprise digital asset management (DAM) platforms and developing automation to version creative across multiple brands and locations. The designer converts an existing asset library into structured, smart-field templates while preserving brand fidelity; ensures templates work across formats, channels, and production specifications; and creates print-ready direct mail templates. The role also governs templates in the DAM, documents requirements, trains non-designers, collaborates with internal partners, and tracks usage and adoption to refine systems. Regular use of approved AI tools is required to perform assigned tasks more efficiently and effectively. Smile Doctors is an orthodontic support organization that partners with local orthodontists and provides support services. The company describes itself as a growing organization with hundreds of partnered practices nationwide and opportunities for team members to grow their careers.

Requirements

High school diploma required.
Six years of design experience with a systems- or template-driven portfolio required.
Experience building self-service templates in Marq, Bynder, or comparable enterprise brand-templating or DAM platforms required.
Experience with variable data, smart fields, or data-merge template automation required.
Advanced knowledge of print production, including direct mail.
Advanced knowledge of Adobe Creative Suite.
Strong understanding of layout systems, hierarchy, and consistency.
Strong oral and written communication skills.
Strong problem-solving and organizational skills.

Nice To Haves

Franchise, multi-brand, or multi-location experience preferred.
Canva experience is a plus.

Responsibilities

Design modular, locked templates for direct mail, paid media, social, email, and in-office assets.
Configure editable zones while keeping brand-controlled elements locked.
Define consistent standards for layout, typography, imagery, and content.
Build variable-data and smart-field templates that populate location, offer, and personalization details at scale.
Build and maintain self-service templates in a DAM platform, including element locking, smart fields, user roles, and permissions.
Structure templates to flex across multiple brands, including logo, name, color, and contact information, without compromising system integrity.
Organize and govern templates through standardized naming, tagging, versioning, permissions, and retirement.
Lead conversion of the existing asset library into structured templates with smart fields and editable zones while preserving brand fidelity.
Ensure templates work across formats and channels and meet production specifications.
Create print-ready direct mail templates that meet bleed, CMYK, resolution, variable-data, and mailing requirements.
Develop presized asset sets to reduce resizing and reformatting.
Test editable templates before rollout to ensure reliable field use.
Document template requirements and train non-designers to use the DAM independently.
Partner with the Digital Asset Manager to keep templates findable and properly tagged according to DAM standards for naming, versioning, permissions, and retirement.
Partner with the Project Manager to plan and prioritize template projects, own and track tasks, and provide status updates.
Align templates with team intake and workflow systems.
Partner with Brand Strategy to align templates with approved messaging and positioning.
Track template usage and adoption, and refine systems based on data and end-user feedback.
Evolve templates as needed to support new campaigns, programs, and business needs.
Use approved AI tools regularly to perform assigned tasks more efficiently and effectively.