Brand Experience Designer, Consumer

Toast

1d•$149,000 - $304,000

About The Position

Toast is hiring a Brand Experience Designer to define and build its consumer-facing brand as Toast expands into the B2C market. The designer will shape how the Consumer brand looks, sounds, and behaves across product and marketing, helping establish a distinct, trusted identity for diners. The role will help determine how the Consumer brand relates to the Toast Core brand while honoring what makes Toast trusted by restaurants and creating an experience made for guests. The designer will join a small Consumer Design team that operates with startup-like autonomy within Toast and report to the Consumer Product Design leader. They will collaborate closely with product designers, product managers, engineers, and marketing and growth partners. The role includes ownership of the Consumer brand system and its expressive layer in the product design system, including type, color, motion, and illustration. The work spans in-product experiences, marketing and growth, and physical restaurant touchpoints such as POS devices, handhelds, kiosks, receipts, and host stands. The designer will lead creative direction while remaining hands-on, taking concepts from sketches through shipped, pixel-perfect execution. Toast encourages thoughtful use of AI to explore creative directions, test variations, and design less prominent brand surfaces while recognizing where AI is not useful.

Requirements

At least 8 years of experience in brand design for consumer products.
A portfolio demonstrating a consumer brand built or meaningfully evolved across product and marketing, including the reasoning behind the work.
Experience taking brand strategy to an identity system and an identity system to shipped work within a product design team.
Experience working inside a product design team and understanding design systems, component thinking, and how a brand can complement rather than override user experience.
Expertise in Figma, including variables, components, and tokens.
Fluency in a motion tool such as After Effects or Rive.
Enough coding ability to prototype brand moments and discuss tokens, transitions, and haptics with engineers.
Ability to collaborate, share knowledge, learn, and lead by example while also contributing hands-on alongside design, product, marketing, and engineering teammates.
Ability to explain the reasoning behind brand decisions to non-designers and work within the constraints of a relationship to an established company brand.
A hands-on, experimental approach to making and testing ideas.

Responsibilities

Evolve the Consumer brand into a complete identity system encompassing visual language, voice and tone, motion, illustration, photography, and guiding principles.
Partner with product designers to bring the brand into product experiences, including onboarding, empty states, celebrations, loyalty moments, transitions, sound, and haptics.
Own the expressive layer of the shared product design system, including type, color, motion, and illustration, so the brand and user experience work as one.
Set creative direction for brand expression across marketing and growth, including launch campaigns, paid and social media, lifecycle email and push, app store, and partner moments.
Collaborate with marketing, growth, and content partners to align brand storytelling across communications and the product, and create templates and toolkits that help teams work quickly.
Define how the Consumer brand appears in restaurant and in-service touchpoints, including POS, handheld devices, kiosks, receipts, and host stands.
Raise the quality of team work through critique, pairing, and personal design output in partnership with designers, writers, product teams, and engineers.
Create and execute brand work in Figma, motion tools, or code, taking concepts from sketches to shipped, pixel-perfect work.
Use AI tools to explore more creative directions, test variations, and design brand experiences across surfaces such as lifecycle email, empty states, and partner co-marketing.