Staff Brand Designer - Consumer

Kraken

8d•$127,200 - $254,400

About The Position

Payward is hiring a Staff Brand Designer for Kraken’s Consumer Creative & Design team, which handles end-to-end creative execution for Kraken Consumer and Krak across performance advertising, 2D and 3D design, motion, AI video, and web design. The team translates growth strategy into creative for paid, owned, and organic channels and collaborates with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and regional teams. This is a senior individual-contributor role with no direct reports. Reporting to the Creative Lead, Consumer Creative & Design, the designer will establish Kraken’s visual standard and create static and 3D work for launches, campaigns, and ongoing activity. The role combines concept-to-delivery creative ownership with the development of reusable systems and templates that help teams produce cohesive, on-brand work across surfaces, formats, and markets. The designer will also use AI-assisted production, coordinate reviews and approvals, and provide constructive feedback to colleagues.

Requirements

At least 7 years of brand, static, and 3D design experience at a high-volume in-house team or agency.
A portfolio submitted with the application, ideally including brand and static work, at least one 3D piece with a brief process note, work adapted across formats or markets, and a system or template set used by others; include the brief or objective and results where shareable.
Command of Cinema 4D and 3D workflows including modeling, lighting, materials, and rendering, with shipped work to demonstrate proficiency.
Expert-level Figma skills, including components, auto layout, and variables, and the ability to create files that are easy to hand off and build on.
Strong layout, hierarchy, typography, and composition skills for work that must remain effective at small sizes and in multiple languages.
Hands-on experience with AI-assisted production tools and sound judgment about their place in a workflow.
Comfort working within regulatory constraints, including accommodating risk warnings, disclaimers, and market-specific requirements without compromising design.
Working fluency in Adobe Creative Cloud, including Photoshop, Illustrator, and After Effects for light motion.
Ability to work quickly without sacrificing quality through fast turnarounds, multiple review rounds, and late changes.
Plain-language communication skills, with a focus on value and clarity rather than hype or jargon.
Curiosity about investing and crypto, and ability to make the subject understandable to others.

Nice To Haves

Experience in fintech, crypto, or another regulated category.
Experience at a competitor or similar company.

Responsibilities

Design static 2D and 3D creative for Kraken Consumer and Krak product launches, campaigns, promotions, and ongoing activity.
Concept, model, light, texture, and render 3D assets in Cinema 4D, including hero visuals, reusable asset libraries, and templates.
Apply and extend the Kraken Consumer brand across social, lifecycle, web, illustration, and foundational brand projects while keeping work cohesive and recognizable.
Create initiative-specific creative, including distinct visual treatments and partner-branded assets for launches, as well as illustration for go-to-market and product moments.
Build scalable Figma component libraries, marketing templates, and modular campaign kits with localization-ready layouts.
Use AI-assisted production tools as part of the creative workflow, exercising judgment about when they are useful.
Contribute ideas and a point of view to briefs, and push back when a brief is unclear or an idea could be stronger.
Version and localize creative across markets, languages, and formats, accounting for translation and market-specific requirements.
Partner with Product Marketing, compliance, and regional teams to secure approvals while preserving the creative idea.
Collaborate with motion, web, performance, and AI video designers to ensure static and 3D work adapts across formats.
Maintain a high standard of craft and give clear, constructive feedback on colleagues’ work.