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VP, Media Strategy and Planning

Klick Health•Philadelphia, PA
•Hybrid

About The Position

The VP, Media Strategy and Planning will lead Klick's media strategy and planning capabilities, establishing the investment philosophy, channel frameworks, and audience architecture that drive client business outcomes. The role will build and develop a high-performing media strategy team and own C-suite client relationships, advising on investment strategy, audience planning, and omnichannel integration. It will also advance measurement and planning innovation through analytics, data partnerships, and attribution approaches, and transform the planning discipline by defining future-state capabilities, technology investments, and scalable operating models.

Requirements

  • 14–18 years of media strategy and planning experience in healthcare, pharmaceutical, or life sciences advertising.
  • A track record of building and leading high-performance media teams.
  • Expertise in integrated media strategy across paid, owned, and earned channels, including digital, broadcast, print, and emerging media.
  • Deep knowledge of pharmaceutical audience targeting and compliance requirements.
  • Experience managing senior client relationships and presenting media strategy and performance recommendations at the C-suite level.
  • Strong client relationship skills across a broad portfolio, including the ability to read the room and adapt an approach to the account.
  • Strong analytical acumen and expertise in media measurement, attribution modeling, and marketing mix optimization.
  • Ability to translate data into strategic business insight.

Nice To Haves

  • Demonstrated thought leadership through speaking engagements, publications, or industry recognition.
  • Experience leading organizational transformation and change management.
  • MBA or advanced degree in a related field.
  • Experience with emerging technologies and their application to marketing and communications.
  • Comfort and enthusiasm for using AI regularly as part of work.

Responsibilities

  • Lead Klick's media strategy and planning capabilities, defining investment philosophy, channel frameworks, and audience architecture.
  • Build and develop a high-performing media strategy team, fostering analytical depth, strategic thinking, and cross-channel expertise.
  • Own C-suite client relationships for media strategy and advise on investment strategy, audience planning, and omnichannel integration.
  • Drive media measurement and planning innovation through advanced analytics, data partnerships, and attribution approaches that demonstrate media ROI.
  • Define future-state planning capabilities, technology investments, and operational models to scale planning quality across the portfolio.
  • Build media capabilities, establish planning methodologies, and develop team talent to create a differentiated media practice.
  • Present media strategy and performance recommendations to senior client stakeholders and grow media accounts through strategic counsel.

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