Channel Sales Manager
TruRoots • Dedham, MA9d • Remote
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Channel Sales Manager, Alcohol/Bev
TruRoots•Dedham, MA
•Remote
About The Position
TruRoots is seeking an entrepreneurial, relationship-driven sales leader to build and accelerate its business in the beverage alcohol channel with premium juices and cocktail mixers. This is a growth-focused role responsible for creating sales infrastructure and strategy, establishing distributor relationships, winning accounts, and converting partnerships into distribution and volume. The position is focused on building a channel rather than managing an established book of business. The role develops and executes sales and distribution plans from distributor onboarding through account sell-through. It also manages distributor forecasts and inventory in coordination with Operations and Supply Chain, monitors channel performance and compliance, and identifies opportunities through market and competitive analysis. This is a remote, field-based position with regular travel to meet partners, accounts, and buyers and attend industry events. It reports to the Vice President, Sales.
Requirements
- At least 5 years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or a related sales role.
- Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
- Clear understanding of beverage alcohol channels and a record of getting things done within them.
- Experience with distributor inventory management, demand forecasting, and depletion reporting.
- Knowledge of beverage alcohol regulations and compliance requirements.
- Strong negotiation and relationship-building skills.
- Ability to work independently, manage multiple priorities, and remain organized and detail-oriented.
Nice To Haves
- Experience selling cocktail mixers, premium juice, or non-alcoholic beverages.
- Experience building a new brand, territory, or channel from the ground up.
Responsibilities
- Develop and execute sales and distribution plans for the premium juice and cocktail mixer portfolio in the beverage alcohol channel, from distributor onboarding through account sell-through.
- Win new distributor partners and retail accounts, and grow relationships with existing clients, operators, buyers, and decision-makers.
- Negotiate deals and work with distributor partners in the market to turn authorizations into distribution and sales.
- Forecast distributor orders, monitor inventory levels and depletions, and coordinate with Operations and Supply Chain on production planning and deliveries to prevent shortages or overstock.
- Track distributor inventory, shipments, and sell-through data; maintain accurate records and act quickly to close gaps.
- Become an expert on the premium juice and non-alcoholic product portfolio and its fit in cocktail and beverage programs.
- Ensure sales activities and partnerships comply with local, state, and federal beverage alcohol regulations and licensing requirements.
- Track industry trends, consumer preferences, and competitive activity to identify growth opportunities.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Short-term and long-term disability
- 401(k) retirement plan
- Pet insurance
- Wellness program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
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