Channel Sales Manager, Alcohol/Bev

TruRoots•Dedham, MA

9d•Remote

About The Position

TruRoots is seeking an entrepreneurial, relationship-driven sales leader to build and accelerate its business in the beverage alcohol channel with premium juices and cocktail mixers. This is a growth-focused role responsible for creating sales infrastructure and strategy, establishing distributor relationships, winning accounts, and converting partnerships into distribution and volume. The position is focused on building a channel rather than managing an established book of business. The role develops and executes sales and distribution plans from distributor onboarding through account sell-through. It also manages distributor forecasts and inventory in coordination with Operations and Supply Chain, monitors channel performance and compliance, and identifies opportunities through market and competitive analysis. This is a remote, field-based position with regular travel to meet partners, accounts, and buyers and attend industry events. It reports to the Vice President, Sales.

Requirements

At least 5 years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or a related sales role.
Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
Clear understanding of beverage alcohol channels and a record of getting things done within them.
Experience with distributor inventory management, demand forecasting, and depletion reporting.
Knowledge of beverage alcohol regulations and compliance requirements.
Strong negotiation and relationship-building skills.
Ability to work independently, manage multiple priorities, and remain organized and detail-oriented.

Nice To Haves

Experience selling cocktail mixers, premium juice, or non-alcoholic beverages.
Experience building a new brand, territory, or channel from the ground up.

Responsibilities

Develop and execute sales and distribution plans for the premium juice and cocktail mixer portfolio in the beverage alcohol channel, from distributor onboarding through account sell-through.
Win new distributor partners and retail accounts, and grow relationships with existing clients, operators, buyers, and decision-makers.
Negotiate deals and work with distributor partners in the market to turn authorizations into distribution and sales.
Forecast distributor orders, monitor inventory levels and depletions, and coordinate with Operations and Supply Chain on production planning and deliveries to prevent shortages or overstock.
Track distributor inventory, shipments, and sell-through data; maintain accurate records and act quickly to close gaps.
Become an expert on the premium juice and non-alcoholic product portfolio and its fit in cocktail and beverage programs.
Ensure sales activities and partnerships comply with local, state, and federal beverage alcohol regulations and licensing requirements.
Track industry trends, consumer preferences, and competitive activity to identify growth opportunities.