Regional Sales Manager

Smithfield Foods•Remote, CA, CA
•$105,000 - $140,000

About The Position

The Regional Sales Manager combines strategic planning, team leadership, and hands-on sales execution for a specific territory. The role is responsible for achieving regional sales goals and growth through effective sales planning and execution, working with the sales team to achieve targets, developing new customers, and maintaining and expanding existing customer relationships. The manager introduces and places new products, executes business initiatives, drives sales of key items for long-term growth, and collaborates with broker partners to improve consumer packaged goods execution, distribution, and new item placement. This position manages and trains broker relationships and representatives, plans regional sales activity, supports proposals and presentations, and works directly with customers and key decision makers. It implements Smithfield sales plans and promotions, adapts plans to local and regional marketing needs, and uses syndicated data and other resources to guide sales execution. The manager coordinates with company functions to meet sales objectives and supports a positive employee experience through development and coaching.

Requirements

  • Bachelor’s degree from an accredited four-year college or university and 5+ years of relevant experience, or an equivalent combination of education and experience.
  • At least 2 years of demonstrated experience in team management/development or project leadership.
  • Understanding of the Consumer Packaged Goods industry.
  • Solid understanding of customer-focused and fact-based selling, including IRI, Nielsen, and Perishable Group data.
  • Understanding of product cuttings and comfort with and knowledge of product attributes.
  • Strong critical-thinking and problem-solving skills.
  • Strong written and verbal communication, organizational planning, teamwork, analytical reasoning, and adaptability.
  • Ability to work well with others in a fast-paced, dynamic environment.
  • Respectful, approachable, and team-oriented approach, with the ability to build strong working relationships and a positive work environment.
  • Valid driver’s license.
  • Willingness and ability to travel at least 50%.

Responsibilities

  • Manage Smithfield’s broker relationships to increase distribution of product lines.
  • Train and monitor broker representatives’ sales activities to ensure consistent product selling.
  • Plan regional sales and assist with sales proposal development, presentations, and sales calls.
  • Provide brokers with training on new and existing products for sales presentations.
  • Direct the broker team through meeting attendance and work within the market to drive company initiatives in stores.
  • Meet directly with customers and key decision makers to maintain and increase sales of Smithfield products.
  • Develop and deliver formal presentations and proposals.
  • Provide samples and demonstrate specific products as part of the sales process.
  • Determine and drive execution of programs suited to regional needs, including sales incentives and account-specific marketing programs.
  • Implement and execute Smithfield sales plans to promote product lines.
  • Customize sales plans to meet local and regional marketing cultures.
  • Assist sales teams and brokers in developing and executing product promotions.
  • Use syndicated data and other resources to drive sales plans.
  • Coordinate with relevant company functions to ensure sales objectives are met.
  • Support a positive employee experience through leadership, employee development, and coaching.
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