Regional Manager Jobs

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10491 - Senior Regional Account Manager Midwest

BARCEL USA LLC•Coppell, TX
•Remote

About The Position

The Senior Regional Account Manager is responsible for managing and growing assigned regional accounts, including the Meijer account, while leading and developing a cohesive team. The role maintains knowledge of the company’s business and offerings; develops strategic account plans; delivers profitable sales, volume, and profitability objectives; and strengthens client relationships. It identifies new business opportunities, resolves customer issues, negotiates contracts, supports product launches, and coordinates internal resources to meet customer and company expectations. The position also supports standardizing processes across the East, Central, and West business units; analyzing category, competitive, promotional, and account performance; and building reporting and KPIs for regional accounts and selected customers. It collaborates with sales, operations, national offices, RGM, and analysts on forecasting, financial budgets, trade spend, promotional analysis, joint business planning, assortment reviews, and execution. The role supports emerging brands and Mid-West customers, and requires domestic travel of 50%.

Requirements

  • Bachelor’s degree in Business Administration or Marketing.
  • Minimum 7 years of strategic sales experience; consumer-packaged goods experience is preferred.
  • Experience calling on Meijer.
  • At least 5 years of proven work experience as a Senior Account Executive.
  • Proficiency in Microsoft Office and CRM software.
  • Strong communication and interpersonal skills, including superior oral and written communication.
  • Strong team-management skills and the ability to influence and persuade.
  • Strong analytical and negotiation skills.
  • Experience in sales and business building in a customer environment.
  • Demonstrated career achievements and problem-solving skills.
  • Ability to negotiate effectively with buyers and senior buyers in the grocery retail CPG industry.
  • Ability to create effective, dynamic presentations using Microsoft PowerPoint, Word, and Excel.
  • High motivation and experience managing conflict.
  • Ability to multitask in a fast-paced environment and follow up effectively.
  • Solid understanding of financials, including the P&L impact of sales decisions.
  • Commitment and ability to succeed within a complex organization.
  • Strong interpersonal skills; detail- and results-oriented.
  • Domestic travel of 50%.
  • Strong accountability, ownership, and follow-up.

Nice To Haves

  • Experience working with third-party Direct Sales Distribution (DSD).
  • Bilingual English and Spanish.
  • Experience with data governance or Circana (IRI) data analysis.
  • Ability to develop within the team.

Responsibilities

  • Coach and develop a cohesive team, facilitate sharing of ideas and strategies, and ensure deadlines are met.
  • Manage the Meijer account while supporting regional accounts and assigned customers.
  • Meet assigned profitable sales volume and strategic objectives for assigned accounts, brands, and categories.
  • Set and monitor sales targets for regional accounts within the territory.
  • Identify potential customers and develop approach strategies.
  • Build long-term client relationships and work to become a relevant or preferred supplier.
  • Resolve customer issues and complaints promptly and effectively.
  • Negotiate contracts and close agreements.
  • Support sales teams and clients with new features and ensure product-launch authorizations are completed on time.
  • Gather feedback and recommend ways to increase customer engagement.
  • Establish productive, professional relationships with key customer personnel at all levels.
  • Coordinate company support, service, and management resources to meet account performance objectives and customer expectations.
  • Deliver annual volume and manage trade spend and profit plans for all brands and categories.
  • Assess, clarify, and validate customer needs on an ongoing basis.
  • Lead solution-development efforts that address customer needs, coordinating necessary company personnel.
  • Analyze and review business trends to identify plan and execution gaps across brands and categories.
  • Participate in annual planning and forecasting with national offices and the DSD team.
  • Develop annual promotional trade plans within company guardrails and guidelines, and ensure execution through customer engagement and buy-in.
  • Coordinate the customer Joint Business Planning process, assortment and segmentation (POG) reviews, and scorecard sessions using fact-based selling.
  • Drive account-program execution with national and regional headquarters contacts and appropriate Operations Sales teams.
  • Ensure pricing and merchandising objectives align with portfolio and brand strategy, account objectives, and efficient trade spending.
  • Lead growth initiatives based on category and competitive trends.
  • Identify improvement opportunities and propose new tools and processes.
  • Collaborate with the team to standardize processes across the East, Central, and West business units.
  • Use data card resources, the IRI platform, and the MM application to understand category and competitive trends.
  • Work with and support emerging brands, including Hispanic, Sanissimo, Popcornopolis, Crisps, Hot Sauce, and Mi Tierra.
  • Create and track key performance indicators for the Regional Accounts Team and selected customers.
  • Collaborate across functions to align operational reporting and communicate and support financial budgets, including pull and non-TPR spend, growth incentives, CMA, and rebate adherence.
  • Work with RGM and the BLU Sales Analyst on pre- and post-promotional analysis, profitability, market-share impact, and ROI.
  • Forecast business effectively and support Mid-West customers.
  • Perform other duties as assigned by the supervisor.

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