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Marketing Strategist (Marketing Specialist II)

State of North Carolina
•Hybrid
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About The Position

The North Carolina Wildlife Resources Commission is accepting applications for a Marketing Strategist (Marketing Specialist II) for the Office of Communications, Marketing and Digital Engagement (CMDE). The NC Wildlife Resources Commission’s Office of Communications, Marketing and Digital Engagement (CMDE) engages North Carolina’s citizens and visitors in understanding their connections to the state’s natural resources, particularly its wildlife resources, and to the Wildlife Resources Commission. The primary function of the Office of CMDE is to impart messaging designed to facilitate the conservation of the state’s natural and wildlife resources, their habitats, and the environment humans share with these resources. The office is directly responsible for all agency’s communications and marketing efforts. The office comprises five branches: Communications, Marketing, Digital Engagement, Design, and Publications. The primary purpose of this Marketing Strategist (Marketing Specialist II) position is to manage and implement all WRC marketing campaigns (traditional and digital).

Requirements

  • Valid NC Driver’s License within 90 days of employment
  • Bachelor's degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and three years of experience in the related field; OR an equivalent combination of education and experience.
  • Experience in developing marketing strategies for a variety of campaigns
  • Experience in leading and managing multiple marketing strategies
  • Experience in applying data analytics to effectively manage and improve marketing campaigns
  • Experience with email marketing
  • Experience with Google analytics or similar data analytics tool

Responsibilities

  • Oversee development of marketing campaigns from inception to launch
  • Implement and manage non-revenue generating campaigns in support of staff outreach
  • Report trends and analytics from marketing data
  • Manage the marketing calendar and tracking
  • Provide direct support to the Marketing Administrator
  • Supervise, direct and mentor the Marketing Coordinator

Benefits

  • State Employee Benefits
  • comprehensive benefits
  • variety of leave options
  • professional development opportunities
  • insurance

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

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