Liaison Jobs

About The Position

Requirements

• Bachelor’s Degree in Life Sciences, Packaging, Engineering or Marketing related field required; and/or technical background with marketing experience appropriate to the specific needs of the product lines.
• 5+ years of relevant experience in market research, product marketing/ product management/ product development, lifecycle management in the medical device or packaging space.
• Proficient in Microsoft Office Suite.
• Intermediate knowledge in Adobe Acrobat Pro, NetSuite, Power BI, Data Analytics, Salesforce, Pardot.

Nice To Haves

• Analytical, data-driven, and eager to learn and grow in a collaborative and fast-paced environment.
• Excellent written and verbal communication skills.
• Ability to work with and lead cross functional teams and experience in managing multiple stakeholders and resolving conflict within teams.
• Passion for, and alignment with, Cryoport’s mission.
• A change agent and strong collaborator who is not afraid of challenging the status quo.
• Strong core values, quality, ethics, and integrity.
• Collaborative team player who embraces and champions the culture.
• Strong work ethic and ability to deliver results and meet commitments in a dynamic environment.
• Exceptional and dynamic communications skills with the ability to inspire and influence people at all levels, build consensus and commitment, and effectively drive change.
• Exceptional organizational and planning skills, strong analytical abilities, and process orientation.
• Demonstrates a business process orientation to developing solutions.
• Ability to create, deliver and communicate complex market, segment, client and project needs to a diverse group of stakeholders.

Responsibilities

• Develop effective personas, product positioning, value propositions, and key benefits by segment/audience, embedding the voice of the customer into key plans and deliverables.
• Develop and execute go-to-market strategies and marketing launch campaign plans for new products, including marketing collateral, sales training, and creative briefs.
• Plan, design, execute, and measure marketing plans for assigned products and services, collaborating with the Marketing team.
• Provide sales team training, tradeshow support, and content marketing for products, including demos, webinars, case studies, and white papers.
• Develop and execute product-related content, collateral, sales enablement tools, presentation materials, user guides, and product updates.
• Manage post-launch activities, including collecting customer feedback and reevaluating launch strategies.
• Serve as a subject matter expert for assigned products, liaising with internal teams and management.
• Develop relationships with internal stakeholders and support internal communication and training initiatives.
• Present marketing initiatives to internal stakeholders and attend industry conferences.
• Contribute to business cases and user requirements for new product ideas through market research and customer feedback.
• Provide input into the improvement and development of product road maps.
• Partner with Product Management, Program Management, Engineering, and Marketing to execute collateral development and support product launch timelines.
• Understand the product strategy and roadmap, identifying marketing opportunities and creating execution plans.
• Understand the competitive landscape, including competitor products and capabilities.
• Partner with Product Management to collect and analyze competitor data.
• Identify product strengths and weaknesses relative to competition and anticipate competitive responses.
• Develop goals, metrics, and analyze sales and profit performance for assigned product areas.
• Assess marketing promotion effects and provide reports and recommendations for marketing campaigns and collateral updates.
• Develop product features and benefits and maintain updates to collateral, specification sheets, and slide decks.
• Collaborate with Product Management on product lifecycle and assist Sales with client transition plans.

Benefits

• stock
• 401k