Professional Relations Liaison

Empath Health•Lakeland, FL

About The Position

Tidewell Hospice, part of Empath Health, is seeking a mission-driven Professional Relations Liaison to join its business development team serving Polk, Hardee, and Highlands counties. This marketing, relationship-building, and education role consults with referral sources about Empath Health services and access to palliative and hospice care. The Liaison is expected to be knowledgeable about palliative care and end-of-life services and skilled in marketing and educating professional communities. The role identifies and facilitates opportunities to expand Empath Health’s presence and develop collaborations that improve access to hospice care and related programs. The Liaison cultivates relationships with health care providers and community organizations, analyzes referral patterns, maintains knowledge of the local health care market, and provides education to professional audiences. The employee must be able to work independently, have reliable transportation and automobile insurance, and travel throughout the assigned counties. A Business Protection Agreement is required.

Requirements

Bachelor’s degree from a four-year college or university, one to two years of related experience and/or training, or an equivalent combination of education and experience.
Excellent communication and interpersonal relationship skills, including public speaking experience.
Ability to work unsupervised with a high degree of discretion and independent judgment.
Basic computer skills, willingness to learn, and familiarity with spreadsheet programs.
Reliable transportation and automobile insurance, and willingness to travel throughout the assigned counties.
Provide proof of valid automobile insurance.
Sign a Business Protection Agreement.

Nice To Haves

At least two years of outreach, professional relations, and/or sales experience preferred.
At least five years of clinical expertise in a related discipline preferred.

Responsibilities

Cultivate, develop, and enhance contractual and care relationships with area hospitals, nursing homes, assisted living facilities, physicians, and community agencies.
Maintain membership in related health care professional organizations for networking.
Establish a database of information, including physician and hospital preferences, to better serve their needs.
Collect and analyze referral-pattern data from physicians, social workers, discharge planners, hospital and community physicians, and skilled nursing facilities.
Maintain knowledge of the community health care market, competition, consumer demands, and governmental policies affecting outreach goals and patient and family access.
Provide formal and informal education to physicians, physician office staff, hospital social workers, discharge planners, patient-unit staff, nursing-home staff, and community-agency staff.
Act as a communication link to hospitals, nursing homes, and physicians to provide access to hospice services.
Build relationships and develop collaborations to ensure optimal hospice access for patients and families.