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About The Position

Intellica is hiring a Director of Concierge Sales to lead its human sales concierge team and own revenue performance. The role sets the standard for excellent sales interactions and helps train AI to support human sellers. Leads come from shoppers interacting with client brands’ websites, including visitors who make purchases or abandon carts. The Director will shape how the team sells each brand’s products while creating a consistent, high-quality customer experience across channels. The role combines revenue ownership, team leadership, quality assurance, customer lifecycle design, AI collaboration, and experimentation. The Director will define and enforce standards for concierge interactions, review live conversations, and turn recurring issues into guidance for both people and AI. They will work with AI and customer success teams to develop and measure lifecycle interactions, provide precise feedback to engineers, and help define criteria for evaluating agent output against each brand’s voice and goals. The Director will also research effective sales practices, run experiments, hire and train a high-performing team, coach reviewers, monitor individual quality and performance, and design compensation and incentives that reward quality and revenue. Intellica describes its service as Sales-as-a-Service for direct-to-consumer brands, powered by US-based human sellers and AI assistance.

Requirements

  • At least 6 years of B2C sales or service experience in which the experience is the product, such as luxury or premium retail, personal shopping, clienteling, high-end hospitality or concierge, or DTC customer experience; B2B-only backgrounds are not a fit.
  • At least 3 years managing frontline sellers or associates, including hiring, coaching, and letting team members go when needed.
  • High standards and attention to detail, with the ability to explain why details matter and how to improve them.
  • Experience building or shaping customer journeys that develop first-time buyers into loyal customers, with knowledge of retention, repeat purchase, and lifetime value.
  • Ability to sell across channels and understand how one-to-one selling changes between short messages, phone conversations, and in-person interactions.
  • Experience writing playbooks, training programs, or scorecards that improve seller performance.
  • Interest in AI and comfort giving precise feedback to engineers; technical expertise is not required.
  • Motivation to deliver measurable results and track metrics such as conversion, average order value, repeat purchase, and response quality.
  • Experience selling to consumers; B2B-only sales backgrounds are not suitable.

Nice To Haves

  • Experience at a fast-growing startup or on a DTC brand’s customer team.
  • Experience with social selling or direct-message sales on Instagram or TikTok.
  • Familiarity with Shopify or e-commerce operations.

Responsibilities

  • Own the concierge sales revenue number and influence sales strategy, the team, and AI.
  • Operationally lead the concierge sales team to maximize revenue.
  • Set and enforce quality standards for concierge interactions.
  • Define in writing what an excellent concierge experience looks like, including tone, timing, discovery, recommendations, objection handling, closing, and knowing when not to push.
  • Run daily quality assurance on live conversations; score, flag, and correct them.
  • Turn recurring misses into clear rules and examples for human and AI teams.
  • Map customer lifecycle touchpoints and define how they should connect into a consistent brand relationship.
  • Work with AI and customer success teams to develop lifecycle moments and measure their effects on retention and repeat purchase.
  • Provide AI with concise standards and examples of good messages and conversations; review agent output at scale and give engineers precise feedback.
  • Help define evaluation criteria for grading agent output against each brand’s voice and goals.
  • Design and run sales experiments, and research effective practices from leading sellers and brands.
  • Run training sessions and one-on-one coaching for reviewers on reviewing, editing, and approving messages.
  • Track reviewer quality and performance and act on the results.
  • Define the profile of top talent, build an ongoing pipeline, and hire against it.
  • Set compensation and incentive structures that reward quality and revenue rather than volume.

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