Web Producer Jobs

About The Position

Requirements

• Bachelor’s degree in communications, marketing, digital strategy, or related field (or equivalent experience).
• Minimum four years of experience managing web content operations, publishing, and optimization in a complex organization.
• Demonstrated experience with WordPress and/or Drupal and strong knowledge of web publishing workflows and governance.
• Strong SEO expertise, including on-page optimization, technical SEO collaboration, and performance monitoring.
• Experience using web analytics tools (e.g., GA4) to identify trends and inform improvements.
• Excellent writing/editing skills with proven ability to manage high-visibility institutional messaging.
• Experience managing staff or leading day-to-day production work, including prioritization and quality control.
• Strong stakeholder management skills and ability to translate feedback into action without derailing the roadmap.

Nice To Haves

• Prior experience serving a higher education institution.
• Experience with GEO/AI search readiness (structured content patterns, entity clarity, content design for retrieval).
• Familiarity with accessibility standards and content QA practices.
• Experience managing homepage programming and high-traffic landing page performance.
• Experience in monitoring online reputation signals and coordinating institutional response workflows.

Responsibilities

• Manage the Web Producer, providing daily prioritization, quality oversight, coaching, and workload planning.
• Own the web support intake process, including ticket triage, service standards, escalation paths, and recurring issue tracking.
• Oversee publishing quality across WordPress and Drupal, ensuring content meets editorial, brand, accessibility, and governance standards.
• Monitor website analytics and user behavior trends; identify opportunities to improve discoverability, engagement, and task completion.
• Lead SEO and GEO strategy in partnership with the senior web developer, including on-page standards and technical coordination.
• Create and maintain a content programming calendar for key pages (e.g., Montclair.edu homepage, About, priority landing pages).
• Write, edit, and publish homepage and institutional copy—ensuring messaging stays current, clear, and aligned to University priorities.
• Establish repeatable publishing playbooks for components, metadata, internal linking, and content hygiene across key sections of the site.
• Coordinate cross-team collaboration with UX and development peers to ensure content changes support experience strategy and platform performance.
• Engage with and support the University’s web content community (web editors and unit liaisons) through regular meetings, Slack, and email communication.
• Monitor and respond to community feedback signals (Google Reviews, Reddit, etc.), escalating issues and tracking patterns to inform content/action plans.
• Provide regular reporting and recommendations to the AVP on performance trends, content opportunities, and web community pain points.
• Performs other duties as assigned. Management retains the right to add or change job duties at any time.

Benefits

• health insurance
• retirement plans
• tuition assistance