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Director, Marketing Services and Operations

Zymo Research Corporation•Tustin, CA
•$150,000 - $180,000•Onsite

About The Position

The Director, Marketing Services and Operations leads Zymo Research’s multidisciplinary internal marketing-services function and owns the company’s enterprise brand strategy and company website strategy, governance, and performance. The role connects brand, website, and commercial priorities to coordinated execution across creative and graphic design, video, email and marketing automation, paid and digital channels, and marketing project management. The Director serves as the general manager of an internal agency, overseeing team leadership, operating model, capacity, budget, quality standards, technology, vendors, delivery performance, and channel optimization. The position partners with Commercialization Managers, Segment Marketing Managers, Commercial and Innovation Strategists, Sales, Business Development, Distribution and Channel Management, R&D, IT, and other internal teams to turn strategy and briefs into measurable work. The Director leads and develops a multidisciplinary team; builds and governs research-informed brand strategy; and owns the website roadmap, governance, and optimization. The role establishes transparent marketing-services intake, prioritization, capacity planning, service standards, and production workflows. It oversees coordinated creative and channel execution; marketing technology and automation standards; performance measurement and improvement; budgets, vendors, and risk controls; and cross-functional relationships. Success includes stronger brand adoption and website performance, reliable delivery, shorter cycle times, stakeholder satisfaction, evidence-based channel optimization, effective use of talent and resources, and team engagement and development. Zymo Research provides scientific research tools and products across areas including DNA, RNA, epigenetics, microbiomics, protein, and yeast-based research. The position is onsite at Zymo Research in Tustin, California. The estimated base compensation range is $150,000–$180,000 annually.

Requirements

  • Bachelor’s degree in marketing, communications, business, digital media, creative production, or a related field, or equivalent professional experience.
  • At least 10 years of progressive experience in marketing services, marketing operations, integrated production, creative operations, an in-house agency, or a comparable multidisciplinary marketing environment.
  • At least 4 years of direct people-leadership experience.
  • Demonstrated experience developing, securing approval for, and implementing an enterprise or corporate brand strategy, including research, positioning, brand architecture, messaging, governance, and organizational rollout.
  • Demonstrated experience owning a B2B website or digital-platform roadmap, including content-management governance, information architecture, user experience, search optimization, analytics, conversion optimization, content operations, and cross-functional delivery with IT.
  • Demonstrated success building or improving intake, prioritization, project management, capacity planning, review, approval, and delivery processes.
  • Working knowledge of creative production, web, email and marketing automation, paid digital media, video, campaign measurement, and vendor management; deep hands-on expertise in every discipline is not required.
  • Experience managing budgets, agencies, contractors, software platforms, and competing stakeholder demands.
  • Ability to connect marketing execution to business objectives, interpret performance data, and make practical tradeoffs involving speed, quality, cost, and impact.
  • Strong executive communication, stakeholder management, coaching, problem-solving, and change-management skills.

Nice To Haves

  • Experience in life sciences, biotechnology, diagnostics, healthcare, scientific tools, or another technically complex B2B industry.
  • Experience leading a corporate rebrand or major brand transformation in a technically complex, global, or multi-portfolio organization.
  • Experience supporting global markets, distributors, channel partners, and region-specific execution.
  • Familiarity with HubSpot or a comparable marketing-automation platform; Google Ads and analytics tools; enterprise content-management systems; Monday.com, Workfront, Asana, or comparable workflow platforms; digital asset management; and Adobe Creative Cloud.
  • Experience implementing campaign taxonomies, attribution standards, testing programs, website governance, consent and privacy controls, or accessibility standards.
  • Prior leadership experience in an internal agency, centralized marketing-services group, or high-volume creative and digital production environment.

Responsibilities

  • Lead, coach, and develop a multidisciplinary team covering creative design, web, video, marketing automation, digital channel execution, and project management; define team structure, roles, performance expectations, development plans, succession needs, and hiring priorities.
  • Develop and govern the enterprise brand strategy, including research, positioning, architecture, messaging, identity and implementation standards, governance, training, tools, and an implementation roadmap; monitor brand health and balance global consistency with market, channel, regulatory, and cultural needs.
  • Own the company website strategy, roadmap, governance, and performance; translate brand and commercial priorities into information architecture, user experiences, content requirements, and conversion journeys.
  • Lead website day-to-day management and release planning, including intake, backlog prioritization, publishing, quality assurance, change control, launch coordination, content lifecycle, SEO, on-site search, analytics, conversion optimization, and testing.
  • Partner with IT, cybersecurity, Business Intelligence, and system owners on website architecture, hosting, integrations, data capture, permissions, privacy and consent, reliability, security, recovery, accessibility, responsive design, page speed, and technical quality.
  • Establish a transparent marketing-services intake and prioritization process, service catalog, briefs, approval paths, service levels, escalation rules, portfolio visibility, capacity plans, scopes, schedules, and workflows; manage priority conflicts and reduce delays and rework.
  • Oversee coordinated production and deployment of campaign assets across web, email, paid search, paid social, display, video, print, partner and distributor channels, and other approved formats; maintain brand, technical, audience, usability, accessibility, and quality standards.
  • Own operating standards for marketing automation, email deployment, campaign tracking, forms, landing pages, lead-routing coordination, and related marketing technology; coordinate integrations, data capture, reporting, permissions, governance, testing, and documentation.
  • Define and report a balanced scorecard for service delivery, production quality, capacity, cost, and channel performance; conduct post-launch reviews and use evidence to improve campaigns, channels, customer experiences, and production processes.
  • Develop and manage the department budget, including media, agencies, contractors, software, production, and external services; select and manage vendors, define expectations, and balance internal capacity with external support.
  • Maintain review and approval controls for brand, technical claims, legal requirements, privacy, consent, accessibility, and other applicable standards.
  • Serve as the primary department leader for internal marketing-services stakeholders; communicate priorities, tradeoffs, progress, and performance, and partner across Commercial, R&D, IT, Legal, Quality and Regulatory, Operations, and Finance.
  • Represent Marketing Services in planning, business reviews, launch readiness discussions, and operating forums.

Benefits

  • Medical insurance coverage
  • Dental insurance coverage
  • Vision insurance coverage
  • Life insurance coverage
  • EAP sessions
  • Vacation time
  • Company holidays
  • Paid sick leave
  • 401(k) with matching
  • Employee referral bonus
  • Complimentary fruit, snacks, and beverages
  • Complimentary catered lunches on Thursdays
  • Complimentary EV charging
  • Cell phone stipend

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