Associate Director of Sales Strategy & Operations

Ceribell•Sunnyvale, CA
•$170,000 - $205,000

About The Position

Ceribell is a medical technology company developing a point-of-care EEG platform for acute care settings. The Associate Director of Sales Strategy & Operations is a commercial leader responsible for growing same-store sales and improving sales effectiveness across Ceribell’s current and future product portfolio. The role uses data, market insights, and operational rigor to identify growth opportunities, improve execution, and help scale the commercial organization’s capabilities and infrastructure. The Associate Director leads same-store sales strategy and operations, develops sales plans and performance mechanisms for new product launches, builds trusted relationships across the sales organization, and coaches and develops a sales operations analyst and sales enablement manager. The role partners cross-functionally with product, go-to-market, sales training, and compensation resources. The posted compensation range is $170,000–$205,000 USD. Final salary may vary based on skills, education, work location, and experience. Compensation may include performance-based incentives. Ceribell may assign additional duties and responsibilities as needed.

Requirements

  • At least 5 years of experience at a top-tier management consulting or professional services firm, focused on transformation and implementation, including managing teams.
  • At least 3 years of experience as an operator in a fast-moving industry.
  • Curiosity and the ability to investigate anomalies, ask relevant questions, and look beyond surface-level explanations.
  • Strong judgment and integrity, balancing efficiency with the rigor required for sensitive compensation processes.
  • Analytical skills, including automation and complex formulas.
  • Clear communication skills, including the ability to explain complex logic or compensation structures to non-technical stakeholders.
  • Adaptability and drive to succeed in a fast-paced, evolving environment.
  • Ownership mindset.
  • Ability to perform the essential functions of the position, with or without reasonable accommodation.

Responsibilities

  • Develop and execute strategies for same-store sales growth.
  • Analyze drivers of same-store sales and identify ways to grow the business.
  • Use data and analytics to improve account and provider targeting and engagement.
  • Create and manage same-store programs, including EMR integration, protocolization, and attrition defense.
  • Use new AI tools to optimize sales processes and improve efficiency.
  • Manage core same-store processes, including account retention and attrition, quota setting, and territory alignment.
  • Develop sales operations plans for territories, targeting, and quotas.
  • Create tools, KPIs, targets, and reporting mechanisms for same-store sales.
  • Design incentive programs and monitor their impact.
  • Partner with product and go-to-market teams to define plans to launch and grow new delirium and neonate products.
  • Develop tools, KPIs, targets, and reporting mechanisms for new product launches.
  • Build operating and tracking mechanisms to learn from launches and adjust strategy.
  • Develop sales operations plans for new products, including territories, targeting, and quotas, and support compensation work with compensation resources.
  • Build credibility and trusted relationships across the sales organization, especially with account management VPs and RVPs.
  • Partner with the sales training team to embed programs within the sales organization.
  • Coach and develop a sales operations analyst and sales enablement manager.

Benefits

  • Performance-based incentive compensation, varying by role.
  • Equity opportunities.
  • 100% employer-paid health benefits for employees.
  • 50%–70% employer-paid health, dental, and vision coverage for dependents, depending on plan selection.
  • 100% paid life and long-term disability insurance.
  • 401(k) with a company match.
  • Employee Stock Purchase Plan (ESPP) with a discount.
  • Monthly cell phone stipend.
  • Flexible paid time off.
  • 13 paid holidays and 3 company wellness days.
  • Parental leave policy.
  • Career advancement opportunities.
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