Associate Director of Sales Strategy & Operations

Ceribell, Inc•Sunnyvale, CA
•$170,000 - $205,000

About The Position

The Associate Director of Sales Strategy & Operations is a core leader responsible for driving Ceribell’s same-store sales business and overall sales effectiveness. This role leads sales strategy, operations, and enablement initiatives to maximize performance across the current product portfolio and future products. The Associate Director partners cross-functionally to develop scalable strategies, processes, and tools that enable the sales organization to perform effectively, using data, market insights, and operational rigor to identify growth opportunities and drive execution. The role also helps shape the commercial organization’s capabilities and infrastructure as Ceribell scales. Ceribell is a medical technology company focused on transforming the diagnosis and management of serious neurological conditions. Its point-of-care EEG platform is designed for acute care settings and is used in community hospitals, academic facilities, and integrated delivery networks across the country.

Requirements

  • At least 5 years of experience at a top-tier management consulting or professional services firm, focused on transformation and implementation, including team management.
  • At least 3 years of experience as an operator in a fast-moving industry.
  • Innate curiosity, including investigating anomalies, asking the right questions, and looking beyond surface-level explanations.
  • Strong judgment and integrity, balancing efficiency with the rigor required for sensitive compensation processes.
  • Analytical skills, including automation and complex formulas.
  • Clear communication skills and ability to explain complex logic or compensation structures to non-technical stakeholders.
  • Adaptability and drive to thrive in a fast-paced, evolving environment.
  • Ownership mindset.

Responsibilities

  • Develop and execute strategies for the same-store growth business.
  • Analyze drivers of same-store sales and identify ways to grow the business.
  • Use data and analytics to improve account and provider targeting and engagement.
  • Create and manage programs for same-store business, including EMR integration, protocolization, and attrition defense.
  • Use a new AI tool to optimize and improve sales process efficiency.
  • Manage core same-store business processes, including account retention and attrition, quota setting, and territory alignment.
  • Create core sales operations plans for territories, targeting, and quotas.
  • Develop tools, KPIs, targets, and reporting mechanisms for same-store sales.
  • Design incentive programs and monitor their impact.
  • Work with Product and Go-to-Market teams to define plans to launch and grow new Delirium and neonate products.
  • Develop tools, KPIs, targets, and reporting mechanisms for new product launches.
  • Establish operating and tracking mechanisms to learn from results and adjust strategy.
  • Create sales operations plans for new products, including territory, targeting, and quotas, and support compensation work with compensation resources.
  • Build credibility and trusted relationships across the sales organization, particularly with account management VPs and RVPs.
  • Partner with the sales training team to embed programs within the sales organization.
  • Coach and develop a sales operations analyst and a sales enablement manager.

Benefits

  • Performance-based incentive compensation, varying by role.
  • Equity opportunities.
  • 100% employer-paid health benefits for employees.
  • 50%–70% employer-paid health, dental, and vision benefits for dependents, depending on plan selection.
  • 100% paid life and long-term disability insurance.
  • 401(k) with a company match.
  • Employee Stock Purchase Plan with a discount.
  • Monthly cell phone stipend.
  • Flexible paid time off.
  • 13 paid holidays and 3 company wellness days.
  • Parental leave policy.
  • Career advancement opportunities.
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