Digital Marketing & Social Media Manager
F45 Training CP007350 • San Buenaventura (Ventura), CA86d • $25 - $30 • Hybrid
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Digital Marketing & Social Media Manager
F45 Training CP007350•San Buenaventura (Ventura), CA
•$25 - $30•Hybrid
About The Position
F45 Training Ventura is seeking a in studio Digital Marketing & Social Media Manager to lead both content creation and full-funnel digital marketing execution. This role is responsible for building and managing our online presence while driving qualified leads, trial sign-ups, and membership conversions across all major platforms. This is a hands-on + strategic role: you will create content, launch campaigns, manage ad accounts, and analyze performance to continuously improve results. Not a freelance position.
Requirements
- Proven experience in digital marketing + paid ads management
- Hands-on experience with: Meta Ads Manager, Google Ads, Microsoft/Bing Ads
- Strong content creation and video editing skills (CapCut, Canva, etc.)
- Understanding of lead generation funnels and conversion optimization
- Experience with analytics tools and performance tracking
- Ability to manage multiple campaigns and priorities simultaneously
Responsibilities
- Capture high-quality photo/video content during live classes, events, and member experiences
- Execute in-studio and on-location shoots (beach workouts, events, partnerships)
- Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
- Direct coaches/members to ensure high-performing content
- Create and manage Instagram & Facebook accounts (Meta ecosystem)
- Plan and execute a weekly/monthly content calendar
- Write high-converting captions, hooks, and CTAs
- Manage DMs, comments, and engagement
- Stay current on trends, formats, and algorithm shifts
- Set up, manage, and optimize ad accounts across: Meta (Facebook & Instagram Ads Manager), Google Ads (Search, Display, YouTube as applicable), Microsoft/Bing Ads
- Launch and manage campaigns focused on: Lead generation (trial offers), Retargeting and remarketing, Local awareness and traffic
- Build and optimize marketing funnels: Ad → Landing Page → Lead → Trial → Membership
- Improve conversion rates at each stage
- Align campaigns with studio offers (e.g., intro trials, challenges, events)
- Implement retargeting strategies across platforms
- Set up and manage tracking systems: Meta Pixel, Google Analytics, Conversion tracking (forms, calls, bookings)
- Monitor and report on key KPIs: Cost per lead (CPL), Cost per acquisition (CPA), Conversion rates (lead → trial → member), ROAS (Return on Ad Spend)
- Provide weekly and monthly performance reports with actionable insights
- Use data to refine campaigns, targeting, and creative direction
- Maintain consistent brand voice and visual identity
- Build and organize a content library for ads and organic use
- Continuously improve content based on performance data
- Promote studio events, challenges, and partnerships
- Capture and amplify community-driven content
- Support local collaborations and in-studio activations
Benefits
- Company parties
- Competitive salary
- Training & development
- Wellness resources
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
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