Product Marketing Manager, Globus

University of Chicago•Chicago, IL

11d•$150,000 - $180,000•Remote

About The Position

We are seeking a Product Marketing Manager to lead our marketing and communications team. The ideal candidate will bridge technical knowledge of research data management and computation to compelling, audience-specific marketing content. This role sits at the intersection of product, engineering, and communications, translating Globus product capabilities into clear value propositions for multiple target audiences including system administrators and research end users. You will work independently to conceive, draft, and publish high-quality marketing materials without requiring extensive technical hand-holding from the engineering team. You will be supported by the marketing coordinator, events manager and other members of the Globus customer team in delivering our value proposition to diverse stakeholders across multiple channels. You enjoy developing a deep understanding about how products work and translating that knowledge to customer-facing solutions and value propositions. You have led a product marketing initiative from concept through launch, generating supporting content and iteratively refining customer messaging and calls-to-action. You enjoy interacting with actual users to learn about their challenges and develop potential solutions that leverage the product. You have worked in a cross-functional marketing environment and enjoy interacting with developers, customers, and internal sales and marketing teams. You appreciate the challenge of adapting a software platform to various markets, industry verticals, or research disciplines. You are naturally curious, and willing to learn by doing, while recognizing when you should collaborate with others in the organization. If some of these describe you, we’d love to chat! You would be joining a customer team that comprises experienced, “multiple-hat wearers” with diverse skills, who own substantial initiatives and can deliver against strategic objectives with minimal supervision. While the Globus platform has been around in various forms for over 25 years, we are still a very small team that operates like a software startup. Success in this role will be demonstrated by: delivering a refreshed messaging framework covering target personas such as researchers, system administrators, and application developers; authoring high-quality content assets (case studies, whitepapers, or solution briefs) with minimal revision cycles; supporting product feature launches end-to-end, from messaging through collateral to post-launch metrics; managing multi-channel marketing and communications programs; and establishing a repeatable market intelligence process that informs our sales and marketing efforts.

Requirements

Minimum requirements include a college or university degree in related field.
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.
Demonstrated ability to independently produce high-quality technical content (writing samples required).
Excellent written and verbal communication skills with the ability to calibrate technical depth for different audiences.
Experience in leading product marketing, product management or related customer-facing functions in an early- to mid-stage software or other technology company.
Experience working with, or at, a research university, national laboratory, or research computing center.
Understanding of both end user/researcher and administrator requirements related to ease of use, maintainability, security, performance and compliance.
Familiarity with data management challenges, remote computation, REST APIs, and developer tools (to understand and explain the Globus platform to technical audiences).
Working knowledge of Linux/Unix systems, HPC environments, cloud storage, or research data workflows (to credibly discuss Globus deployment and use cases).
Exposure to AI tools for content generation.
Experience with technical evangelism or community-led growth strategies.

Nice To Haves

Bachelor's degree in Computer Science, Information Systems, Engineering, a natural science, or related field strongly preferred.
MBA or other graduate degree is a plus.
Minimum of 7 years of experience in software marketing, technical product marketing, developer marketing, or a closely related field.

Responsibilities

Author white papers, case studies, technical blog posts, how-to guides, and solution briefs targeted at different personas, collaborating with the Globus customer and engineering teams.
Develop feature-level and product-level messaging that accurately reflects Globus capabilities including data transfer, sharing, computation, and task automation, as well as developer-focused tools and APIs.
Create onboarding and "getting started" content that reduces friction for new users across all audience segments.
Provides expertise to marketing communications, advertising, or publicity strategy.
Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met.
Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
Develop differentiated value propositions for Globus relative to alternative data management approaches and platforms.
Craft persona-specific messaging such as operational/security value for IT and sysadmins, and productivity/workflow value for researchers.
Ensure consistency of product narrative across the website, documentation, conference materials, and social channels.
Partner with the product and customer teams to plan and execute marketing for new feature releases and major platform updates.
Lead marketing efforts in new market development.
Lead reseller and partner marketing efforts.
Develop launch collateral including release announcements, demo scripts, FAQs, and explainer videos.
Define adoption metrics and track feature usage and activation across both free users (to generate subscriber leads) and paid subscribers (to promote broader adoption and recognize value).
Monitor trends in research computing, HPC, cloud storage, and data-intensive science to inform positioning strategy.
Conduct ongoing market research and analysis to inform outreach and communication efforts, as well as product direction.
Represent Globus at research computing conferences (Supercomputing, PEARC, Internet2, etc.) as a credible voice at the intersection of customers and Globus products.
Engage with developer and sysadmin communities through forums, webinars, and user group events.
Collaborate with the Globus user community to surface case studies and testimonials that demonstrate real-world impact.
Participate in developing new products and services, and determining new markets.
Acts as a resource for and trains lower level marketing staff.
Attends trade shows as needed.
Manages relationships with external sales agencies.
Performs other work as assigned.