Product Marketing Manager

Lumin Digital

11d•$105,000 - $125,000•Remote

About The Position

The Product Marketing Manager is responsible for developing differentiated positioning and messaging strategies that inform Lumin Digital's go-to-market motions. This role synthesizes buyer research, competitive analysis, and product innovation into compelling market narratives—translating complex platform capabilities into clear buyer value. The PMM works across multiple GTM work streams and product initiatives, creating the strategic positioning frameworks and content execution that drive awareness, pipeline, and adoption. This role collaborates closely with Product, Sales, and the Senior PMM – GTM on launch enablement, ensuring positioning translates into measurable commercial impact.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
At least 3+ years of product marketing experience in B2B SaaS required
Experience in fintech, financial services, or banking technology strongly preferred
Demonstrated experience developing positioning and messaging frameworks for complex software solutions
Track record synthesizing buyer research and competitive intelligence into strategic market narratives
Experience creating sales enablement content and working with Sales teams on GTM campaigns
Strong command of product marketing fundamentals: positioning, messaging, competitive analysis, and persona development
Exceptional written and verbal communication skills with ability to translate complex platform capabilities into clear buyer value
Familiarity with digital banking, financial technology, or credit union/community bank markets a strong plus
Collaborative team player who thrives in fast-moving, high-growth environments with multiple concurrent priorities
Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
Comfort working with design teams and brand systems; ability to translate strategic ideas into visual content briefs

Nice To Haves

MBA a plus

Responsibilities

Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis.
Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions.
Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation.
Translate product innovation and platform capabilities into compelling market narratives and value propositions.
Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction.
Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals.
Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials.
Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements.
Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence.
Perform other duties as assigned.