Marketing Manager Jobs

About The Position

Requirements

• 3–5+ years of Product Marketing, Solutions Marketing, Product Management support, or related B2B technology marketing experience.
• Strong understanding of Ethernet switching, managed and unmanaged switches, PoE/PoE+/PoE++, Layer 2 and Layer 3 networking, aggregation, fiber and SFP technologies, network management platforms, and infrastructure deployment scenarios.
• Ability to translate technical product capabilities and specifications into clear customer-focused messaging and value propositions.
• Experience supporting product launches, sales enablement initiatives, and integrated marketing campaigns.
• Strong understanding of segmentation, positioning, campaign strategy, competitive analysis, and go-to-market fundamentals.
• Strong analytical, communication, presentation, and storytelling skills.
• Excellent collaboration skills with Product Management, Sales, Channel, and Marketing teams.

Nice To Haves

• Experience in networking, network infrastructure, cloud-managed solutions, or related technology markets.
• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field preferred.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions for the Switching & Infrastructure portfolio.
• Conduct market research and competitive analysis to identify customer needs, market opportunities, industry trends, and competitive threats.
• Monitor developments in switching, PoE technologies, fiber connectivity, network management, and infrastructure solutions.
• Gather and analyze customer, partner, and market feedback to support marketing and product initiatives, and communicate insights and customer requirements to Product Management.
• Develop product narratives that communicate key differentiators and customer value, and maintain competitive intelligence resources for positioning and sales enablement.
• Support planning and execution of go-to-market activities for switching and infrastructure products, solutions, and feature releases.
• Develop launch messaging, product briefs, presentations, and supporting marketing collateral.
• Coordinate launch activities and deliverables with Product Management, Sales, Channel, Creative, Digital Marketing, E-commerce, and Marcom teams.
• Assist with launch plans, timelines, communication materials, and readiness activities; conduct post-launch reviews and recommend improvements.
• Support initiatives to increase awareness, adoption, and utilization of switching and infrastructure solutions.
• Create product presentations, battlecards, solution guides, competitive comparisons, FAQs, reference architectures, product briefs, and training materials.
• Develop customer-facing content that communicates technical capabilities, business benefits, and customer value propositions.
• Support Sales, Channel partners, distributors, and resellers with product messaging and positioning tools.
• Develop content showing how switching and infrastructure solutions integrate with wireless, surveillance, gateways, cloud management, and broader TP-Link ecosystems.
• Support competitive displacement initiatives and solution-selling opportunities; assist with product and solution training for internal and external stakeholders.
• Collaborate with Marketing teams on campaigns supporting product awareness, engagement, lead generation, and adoption.
• Provide product expertise and messaging guidance for digital, partner, content, and event marketing initiatives.
• Support campaigns involving managed switching, PoE deployments, network modernization, fiber connectivity, aggregation, surveillance infrastructure, and other key use cases.
• Provide input on audience targeting, content requirements, campaign objectives, and messaging strategies; monitor campaign performance and recommend optimization opportunities.
• Partner with Product Management, Sales, Channel Sales, Creative, Digital Marketing, E-commerce, and Marcom teams.
• Track product launch performance, adoption metrics, customer feedback, and competitive developments; support reporting on product marketing initiatives and business performance.
• Participate in planning discussions and cross-functional reviews, aligning business priorities and marketing objectives; share market intelligence, competitive insights, and customer feedback with stakeholders.

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents).
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team-building events.