Marketing Manager

Oneco 1

28d•$10,000 - $20,000

About The Position

The job description identifies the role as Marketing Manager, but the supplied position details describe a Senior Web Manager within Earthjustice’s 12-person Digital Engagement team, part of the Communications department. The role leads the technical strategy and infrastructure for Earthjustice’s website and key digital properties, and helps strengthen the broader digital technology ecosystem, including tools for advocacy, email, SMS, social media, and data. It is a new position with an opportunity to influence its scope and long-term direction. The Web Team consists of a Web Specialist, managed by this role, and a Senior Interactive Designer. The team manages technical aspects of the main website, microsites, and related technologies, and works with internal stakeholders on technical features, templates, security, and web content. The Senior Web Manager collaborates with Communications, Development, IT, and other organizational stakeholders to align technology efforts with Earthjustice’s mission and organizational needs.

Responsibilities

Lead the technical strategy and vision for the Earthjustice website in support of Digital Engagement, Communications, and organizational stakeholder goals.
Manage website infrastructure, including WordPress CMS, web hosting, GDPR compliance, DNS, SSL, and other security-related infrastructure.
Project-manage website technical projects, including vendor relationships, invoices, and contracts.
Integrate third-party tools into the website in compliance with GDPR and other privacy and data protection laws.
Maintain quality assurance processes for web content and web-related code.
Develop and maintain security standards for the main website and microsites, and monitor for potential security breaches or attacks.
Develop and provide training resources and documentation.
Maintain and improve website analytics data collection tools and dashboards, including Google Tag Manager, Google Analytics, Google Optimize, and Google Data Studio, and ensure accurate data capture.
Monitor website performance and usage, and implement frontend and backend improvements to meet stakeholder goals.
Keep current with and incorporate SEO and accessibility best practices.
Develop and lead a long-term technology roadmap for Digital Engagement, including infrastructure and staffing investments across its technology tools.
Collaborate across the organization to strengthen shared technology platforms, including EveryAction CRM, Civis data warehouse, and Google Data Studio and Tableau dashboards.
Evaluate and support implementation of Digital Engagement tools for grassroots advocacy, SMS, social media listening, and data visualization.
Identify opportunities to automate Digital Engagement workflows and develop tools and systems to streamline them.
Supervise and mentor the Web Specialist through performance reviews, regular check-ins, feedback, and professional development support.
Provide technology mentorship to Digital Engagement colleagues and technology-focused roles in other departments.
Develop personal management skills through manager training and coaching sessions.
Partner with HR and the Director of Digital Engagement to retain and recruit qualified Web Team staff, strengthen team cohesion, and communicate the team’s activities to other departments.
Promote change by communicating expected benefits and reducing potential obstacles.
Set clear team direction aligned with Earthjustice’s strategy, mission, and vision.
Develop staff by identifying training and professional development opportunities and creating development plans.
Provide consistent positive and constructive performance feedback, and coach and mentor staff.
Create a learning culture by encouraging debriefs after significant project stages.
Ensure direct reports with supervisory responsibilities properly perform those functions.
Create a respectful and inclusive work environment, model respectful and inclusive behavior, and promptly address micro-aggressions and other concerns.
Resolve interpersonal conflict among team members, bringing in outside facilitators as needed.
Communicate regularly with employees and encourage them to raise concerns and provide ongoing feedback.
Create or identify opportunities for team building and staff engagement to strengthen teamwork, interaction, and collaboration.
Use individual differences and talents to improve employee satisfaction and the quality of collective work.
Celebrate successes and help team members understand and manage setbacks.