Senior Partner Marketing Manager

Justworks•New York, NY

6h•$166,000 - $214,000•Hybrid

About The Position

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. As our Senior Partner Marketing Manager, you’ll be the strategic lead bridging marketing with our Alliances and Integrations teams. You’re a strategist—designing partnerships with marketing at the center, ensuring our brand shows up powerfully, and driving coordinated delivery across the organization. You thrive on building scalable systems and repeatable processes. You're comfortable working with ambiguity and bringing clarity through data-driven insights and strategic thinking. You see gaps in how work gets done and take initiative to improve processes. You communicate complex partnership dynamics in clear, simple terms, and you're equally at home discussing channel strategy with executives or optimizing a campaign workflow with marketing ops. You’ll own two core areas: Alliance Partnerships – Work alongside our Alliances team to represent marketing in strategic partner deals. You’ll ensure brand and positioning requirements are built into contracts, oversee marketing’s representation on partner channels, and coordinate cross-functional delivery when deals close. Technology Integrations – Drive programs that attract developers and tech partners to build on our platform. Manage co-marketing initiatives, coordinate promotional campaigns with partners, and build the marketing strategy to position Justworks as an attractive partner ecosystem.

Requirements

Strategic thinking with hands-on execution. You don’t just design strategy—you can roll up your sleeves and ensure it gets implemented. You bridge silos naturally.
Partnership marketing expertise. You have 7+ years in B2B/SaaS environments, with proven success in alliance marketing, partner programs, developer ecosystems, or integration strategies.
Strong stakeholder management. You’re comfortable navigating competing priorities between Alliances, Integrations, Marketing, and Sales teams. You communicate impact in business terms.
Go-to-market experience. You’ve owned or significantly contributed to partner GTM planning, asset creation, campaign execution, and measurement.
Comfort with complexity. You can track and manage multiple partner relationships and integrations simultaneously without losing strategic focus.
Analytical mindset. You measure program performance, know how to define success for different partner types, and aren’t afraid of data.
In addition, all Justworkers align their behaviors to our core values, known as COGIS: Camaraderie – You work collaboratively toward shared goals. You're an active listener, treat people respectfully, and build genuine relationships with partners and colleagues. Openness – Your default is to be open. You share information freely, consider multiple perspectives, and welcome feedback from partners and teammates. Grit – You demonstrate commitment and perseverance. You dive in with a positive attitude and see challenges through to resolution. Integrity – You do what you say and say what you'll do. You're honest and transparent, especially when managing partner expectations or delivering difficult feedback. Simplicity – You make complex partnership strategies and marketing initiatives simple and easy to understand for partners, colleagues, and stakeholders.

Responsibilities

Partner with the Alliances team early in deal cycles to identify marketing requirements and opportunities
Establish marketing contract terms, brand guidelines, and co-branding standards with strategic partners
Oversee Justworks’ presence on partner surfaces—websites, app stores, integrations marketplaces, and co-marketing materials
Coordinate go-to-market execution across marketing when new partnerships launch
Track partner marketing performance, ROI, and renewal signals to inform strategic decisions
Develop and execute marketing strategy to attract technology partners and developers to our platform
Design co-marketing programs and promotional campaigns that drive partner adoption and customer discovery
Oversee partner marketing assets—integration docs, case studies, webinars, API marketing collateral—to position partners for success
Build relationships with key tech partners to ensure their marketing needs are understood and met
Collaborate with product, partnerships, and sales to align on roadmap priorities and integration marketing lifecycle