Senior Partner Marketing Manager

Expedia Group•Chicago, IL

3d•$146,000 - $204,500

About The Position

Expedia Group is a global travel company that connects travelers, partners, and advertisers through its consumer brands, B2B network, and travel advertising business. The company aims to provide meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. The culture is fostered by five Behaviors: Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together, creating a supportive environment for career growth and offering flexibility, benefits, and support. The marketing team creates and delivers tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. They leverage functional expertise and creative excellence to build trust and loyalty through innovative marketing approaches and technology.

Requirements

8+ years of B2B marketing experience for Bachelor's / 6+ years for Master's
Experience managing large partner marketing budgets across multiple channels
Strong decision-making and prioritization skills, guided by data and business impact
Analytical and data-driven, comfortable using performance data and market trends
Solid understanding of marketing channel mix and relationship between channels
Experienced in managing complex, cross-functional projects with tight timelines and multiple stakeholders
Skilled at building trusted relationships with internal stakeholders and influencing cross-functional teams
Strong communication, with the ability to present ideas clearly to senior audiences
Self-motivated and able to drive success with limited guidance, while also acting as part of one team
Organized and proactive, with strong project management skills

Responsibilities

Gathers information about partner business challenges and creates data-driven marketing initiatives to drive adoption of Expedia Group Advertising solutions
Supports event-based marketing initiatives with demonstrated ROI
Translates product marketing narratives and campaign insights into field-ready assets that sellers can activate in partner conversations and events
Owns tracking and reporting of marketing performance for Destination Marketing Organization programs, measuring against KPIs including marketing-influenced revenue (MIR), lead volume, and pipeline conversion
Segments and prioritizes audiences/ messaging to ladder up to commercial goals
Coordinates project plan across functions and competing timelines from other projects; leads development of strategies to get assigned project done amidst opposing needs for resources
Measure, track, and adjust initiatives based on performance insights and partner feedback
Serves as a connector across teams, ensuring that Destination Marketing Organization marketing efforts are integrated into broader Expedia Group Advertising GTM motions and not operating in isolation