Marketing and Membership Growth Manager

True Health•Deerfield, IL

About The Position

This role exists because demand and capacity have to stay in sync. When they do, teams are ready, physicians can deliver the experience they promise, and prospective members get a confident path from first question to enrollment. You take ownership of the gap between current membership and true site capacity, then build the systems that close it. True Health grows responsibly or it does not grow at all. When capacity is misunderstood, teams get stretched, the member experience suffers, and the clinic cannot deliver on what makes it different. In this role, you make growth measurable and usable. You keep an accurate view of capacity by location, diagnose what is holding enrollment back, and turn clinical differentiation into enrollment messaging that is clear and appropriate for healthcare communications. You are the bridge between interest in True Health and a full, well supported panel, and your work directly shapes whether growth feels smooth for members, physicians, and site teams.

Requirements

Keeps a steady cadence of tracking, updating, and following through so leaders can trust the numbers
Can look at a funnel, spot where people are dropping off, and turn that into a practical fix the team can run with
Builds alignment across physicians, site leaders, and intake by communicating clearly and earning credibility
Treats every inquiry and referral as a real person making a high-stakes decision, and protects a high-touch experience while improving speed and consistency
Documents work as you go so programs, partnerships, and learnings are easy to repeat and improve
Background in growth or demand generation in membership, subscription, or capacity-constrained service businesses (5+ years)
Experience owning a utilization, fill-rate, enrollment, or conversion metric, with clear examples of actions taken and outcomes achieved
Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field, or equivalent practical experience
Familiarity with partnership development with community organizations or employers in a local market setting

Responsibilities

Maintain a monthly view of members versus capacity by location using the Membership Tracker and CRM pipeline data
Reconcile pipeline and enrollment data to produce a forecast leadership can use
Report utilization by site and surface gaps to target capacity with clear recommendations
Monitor operational signals that change capacity assumptions, including provider panel availability and onboarding throughput constraints
Analyze underutilization drivers by location, including referral flow, channel mix, local presence, and conversion friction
Segment performance by site, channel, and referral source to find the highest impact opportunities
Document root causes and define measurable interventions, with emphasis on improving Site performance
Track results over time and adjust plans based on conversion and enrollment outcomes
Build and execute local demand generation systems across both locations, measured by enrollments not just leads
Develop community and employer partnership outreach plans aligned to affluent suburban corridors in the Chicago area
Launch targeted digital campaigns and ensure lead attribution supports channel decisions and budget allocation
Translate clinical offerings into enrollment messaging that creates urgency while staying compliant for healthcare communications
Implement internal referral capture mechanisms with physicians and site teams to increase referrals and conversion
Develop external referral pipelines with community providers, allied health partners, and local organizations
Set referral logging and attribution standards in the CRM to measure referral-to-enrollment performance
Coordinate local events and community touchpoints with site teams to build trust and awareness by market
Define and maintain clear funnel stage definitions from inquiry to consult to enrollment for consistent reporting
Identify drop-offs and implement fixes through intake scripts, follow-up sequences, and handoff standards
Partner with intake to improve speed-to-lead and follow-up consistency to increase consult scheduling
Monitor time-to-enrollment and recommend changes that reduce friction while keeping a high-touch experience
Produce monthly capacity and pipeline reporting tied to the Membership Tracker for leadership and board review
Track channel spend, CPL, and CPA to support ROI-based decisions and budget reallocation
Maintain organized documentation of campaigns, partnerships, and results so execution is repeatable by location
Apply compliance-aware judgment in outreach and marketing communications, including privacy considerations and appropriate claims