Marketing and Membership Growth Manager

True Health•Deerfield, IL

29d

About The Position

True Health is seeking a Marketing and Membership Growth Manager to align membership growth with clinic capacity and support a high-touch, clear, trustworthy healthcare experience. The role owns the gap between current membership and true site capacity, building systems that help prospective members move from initial inquiry to enrollment while ensuring teams and physicians can deliver the promised experience. The manager maintains capacity and enrollment forecasts by location, diagnoses underutilization, and develops local demand-generation, referral, and conversion programs. The role partners with physicians, site leaders, and intake teams; tracks performance and spending; and ensures healthcare marketing communications are appropriate and mindful of privacy. Work is measured by enrollments and capacity utilization, with reporting prepared for leadership and board review.

Requirements

Five or more years of experience in growth or demand generation in membership, subscription, or capacity-constrained service businesses.
Experience owning a utilization, fill-rate, enrollment, or conversion metric, with clear examples of actions taken and outcomes achieved.
Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field, or equivalent practical experience.
Ability to maintain consistent tracking, updates, and follow-through so leaders can rely on the numbers.
Ability to analyze a funnel, identify drop-off points, and develop practical improvements for teams to implement.
Ability to build alignment and credibility with physicians, site leaders, and intake teams through clear communication.
Commitment to a high-touch experience for people making significant healthcare decisions while improving speed and consistency.
Ability to document work so programs, partnerships, and learnings can be repeated and improved.

Nice To Haves

Familiarity with partnership development involving community organizations or employers in a local market setting.

Responsibilities

Maintain a monthly view of membership versus capacity by location using the Membership Tracker and CRM pipeline data.
Reconcile pipeline and enrollment data to create a forecast for leadership.
Report utilization by site, identify gaps against target capacity, and recommend actions.
Monitor operational signals that affect capacity assumptions, including provider panel availability and onboarding throughput constraints.
Analyze underutilization by location, including referral flow, channel mix, local presence, and conversion friction.
Segment performance by site, channel, and referral source to identify high-impact opportunities.
Document root causes, define measurable interventions, and track and adjust plans based on conversion and enrollment outcomes, with emphasis on site performance.
Build and execute local demand-generation systems across both locations, measuring success by enrollments rather than leads alone.
Develop community and employer partnership outreach plans aligned to affluent suburban corridors in the Chicago area.
Launch targeted digital campaigns and maintain lead attribution to inform channel and budget decisions.
Translate clinical offerings into clear enrollment messaging that creates urgency while complying with healthcare communication requirements.
Implement internal referral-capture mechanisms with physicians and site teams.
Develop external referral pipelines with community providers, allied health partners, and local organizations.
Set CRM standards for referral logging and attribution, and measure referral-to-enrollment performance.
Coordinate local events and community touchpoints with site teams to build market awareness and trust.
Define and maintain funnel-stage definitions from inquiry through consult to enrollment.
Identify funnel drop-offs and implement improvements through intake scripts, follow-up sequences, and handoff standards.
Partner with intake to improve speed-to-lead and follow-up consistency and increase consult scheduling.
Monitor time-to-enrollment and recommend ways to reduce friction while preserving a high-touch experience.
Produce monthly capacity and pipeline reporting tied to the Membership Tracker for leadership and board review.
Track channel spending, cost per lead (CPL), and cost per acquisition (CPA) to support ROI-based decisions and budget reallocation.
Maintain organized documentation of campaigns, partnerships, and results so execution can be repeated by location.
Use compliance-aware judgment in outreach and marketing communications, including privacy considerations and appropriate claims.