Membership Growth Consultant

ChenMed•Delray Beach, FL
•$38,509 - $55,013

About The Position

The Membership Growth Consultant (MGC) is an outside healthcare sales representative responsible for generating sales leads and membership by developing productive relationships with seniors, local community partners, and senior-focused businesses. This is the first of three tiers in ChenMed’s MGC Success Plan and growth career path. The role develops skills in planning and coordinating sales events, creating cost-effective ways to encourage senior participation and satisfaction, and communicating ChenMed/JenCare’s value proposition at community events. The MGC builds direct-to-senior and business-to-business relationships to create new patient opportunities throughout the year. The role involves meeting seniors in homes, workplaces, houses of worship, senior centers, and living communities; organizing community events; developing referral relationships; and educating prospective patients about ChenMed’s healthcare model. The MGC also maintains customer and lead information in a CRM, develops market penetration plans, supports patient enrollment and retention, and works with sales leadership, vendors, brokers, insurance agents, and community partners. Work is primarily conducted off ChenMed premises, with local, regional, and nationwide travel of up to 75%.

Requirements

  • High school diploma or GED.
  • At least 2 years of successful sales experience.
  • Relevant sales experience establishing and maintaining relationships with business or vendor partners.
  • Experience in telesales, including entering sales data into a computer while speaking with a customer.
  • Current, valid driver’s license that is maintained.
  • Ability and willingness to travel locally, regionally, and nationwide up to 75%.
  • High business acumen and strong organizational skills, including the ability to manage multiple priorities in a fast-paced environment.
  • Knowledge of negotiation, probing, closing, and objection-handling skills.
  • Detail orientation and proficiency with Microsoft Office applications, CRM tools such as Salesforce, and other word-processing, spreadsheet, database, email, and presentation software.
  • Strong interpersonal and problem-solving skills, patience, and the ability to engage customers in conversation.
  • Excellent written and verbal communication, including a clear, confident speaking voice and the ability to communicate in letters, calls, one-on-one meetings, and group presentations.
  • Flexibility and creativity in working with customers, a positive attitude, a warm and gentle manner with seniors and caregivers, and the ability to persuade and close sales without being perceived as pushy.
  • Good keyboarding skills and the ability to type accurately at a significant rate.
  • Fluency in spoken and written English.
  • Ability to exercise independent judgment.

Nice To Haves

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience working with seniors and a general understanding of Medicare Advantage.
  • At least 2 years of business-to-business experience or equivalent management experience.
  • Bilingual ability.
  • Additional formal education, training, and experience may be considered in lieu of the minimum education requirement on a year-for-year basis.

Responsibilities

  • Build and cultivate direct-to-senior and business-to-business partnerships to generate new patient opportunities year-round.
  • Meet with seniors and groups in homes, workplaces, houses of worship, senior centers, and living communities to explain the ChenMed value proposition.
  • Plan, coordinate, and execute local community events, including information tables, health fairs, and informational talks.
  • Develop relationships with health plan and insurance agents, social workers, case workers, senior housing managers, senior centers, and other community providers to encourage referrals to ChenMed/JenCare Medical Centers.
  • Partner with community officials, businesses, and senior outreach programs on initiatives that support patient growth.
  • Schedule one-on-one sales meetings and referral relationships with plan agents, independent brokers, and the senior community; respond to customer requests.
  • Manage event-planning vendors and negotiate contracts with event venues.
  • Invite insurance agents and brokers to community events to support timely patient assignment to ChenMed/JenCare Medical Centers.
  • Use sales and marketing tools to identify prospects and solutions; maintain client information and document interactions in the designated CRM, including Salesforce.
  • Create monthly activity calendars reflecting community access points and new tabletop venues, and develop penetration plans for key markets and channels.
  • Re-engage dormant customers through sales tools and marketing campaigns.
  • Educate potential patients about ChenMed’s value proposition and healthcare model, deliver prescribed presentations to large audiences, and drive new member growth.
  • Develop distribution channels and use sales tools to support enrollment growth and collect relevant data.
  • Partner with sales leadership to improve engagement with distributors, vendors, and community partners.
  • Build relationships with brokers, insurance agents, case workers, and third-party vendors serving seniors, with supervision; develop and execute partner strategies and plans.
  • Engage with new patients through and after their first appointment and maintain relationships with enrolled patients to support retention.
  • Help address and resolve customer complaints and issues as needed.
  • Perform other related duties as assigned.

Benefits

  • The posting refers to comprehensive benefits and provides an employee-benefits link, but does not specify individual benefits.
  • Great compensation.
  • Career development and advancement opportunities.
  • Work-life balance.
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