Membership Growth Consultant

ChenMed•Hollywood, FL
•$38,509 - $55,013

About The Position

The Membership Growth Consultant (MGC) is an outside healthcare sales representative responsible for generating sales leads and growing membership by nurturing relationships with senior citizens, local community partners, and senior-focused businesses. The role is the first of three tiers in ChenMed’s MGC Success Plan and growth career path. The incumbent develops skills in arranging and running sales events, creating engaging and cost-effective ways to encourage senior participation and satisfaction, generating referrals from satisfied patients, and communicating the ChenMed/JenCare value proposition at community events. The MGC develops community and business partnerships, meets with seniors and groups at locations such as homes, workplaces, houses of worship, senior centers, and senior living communities, and helps prospective patients understand ChenMed’s healthcare model. The role plans and supports community events, maintains referral and partner relationships, uses sales and CRM tools to manage leads, and supports new patient enrollment and retention. Work is primarily conducted off ChenMed premises and requires local, regional, and nationwide travel of up to 75%.

Requirements

  • High school diploma or GED.
  • At least 2 years of successful sales experience.
  • Experience establishing and maintaining relationships with business or vendor partners.
  • Experience in telesales, including entering sales data into a computer while speaking with a customer.
  • Current, valid driver’s license that can be maintained.
  • High business acumen and acuity.
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
  • Knowledge of negotiation, probing, closing, and objection-handling skills.
  • Proficiency with Microsoft Office, including PowerPoint, Excel, Word, and Outlook, CRM tools such as Salesforce, and other word-processing, spreadsheet, database, email, and presentation software.
  • Strong interpersonal and problem-solving skills, including patience and the ability to engage customers in conversation.
  • Strong written and verbal communication skills, including a clear, confident speaking voice and friendly rapport with customers.
  • Flexibility and creativity in dealing with customers; a positive, warm, and gentle disposition with patients and caregivers; persuasiveness and motivation to make sales and close them without being perceived as pushy.
  • Good keyboarding skills and ability to accurately type a significant number of words per minute.
  • Fluency in spoken and written English.
  • Ability and willingness to travel locally, regionally, and nationwide up to 75%.
  • Ability to exercise independent judgment.
  • Ability to build trust, achieve results, act with urgency, communicate effectively, demonstrate resilience, network, focus on customers, and persuade others.

Nice To Haves

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Additional formal education, training, and experience may be considered in lieu of the education requirement on a year-for-year basis.
  • Bilingual ability.
  • Experience working with seniors.
  • General understanding of Medicare Advantage.
  • At least 2 years of business-to-business experience or equivalent management experience.

Responsibilities

  • Build and cultivate direct-to-senior and business-to-business partnerships to generate new patient opportunities throughout the year.
  • Meet with individual seniors and groups in homes, workplaces, houses of worship, senior centers, and senior living communities to explain the ChenMed value proposition.
  • Plan, coordinate, and execute local community events, such as information tables, health fairs, and doctor talks, to reach medically underserved, Medicare-eligible seniors age 55 and older.
  • Develop relationships with health plan and individual insurance agents, social workers, case workers, senior housing managers, senior centers, and other community providers to encourage patient referrals to ChenMed/JenCare Medical Centers.
  • Partner with community officials, businesses, and senior outreach programs to develop initiatives that support patient growth.
  • Schedule sales meetings and referral discussions with plan agents, independent brokers, and senior community members; respond to immediate customer requests.
  • Manage event-planning vendors and negotiate contracts with event venues.
  • Invite insurance agents and brokers to community events to support timely patient assignment to ChenMed/JenCare Medical Centers.
  • Use marketing and sales tools to identify prospects and sell to new customers; maintain client information and document interactions in the designated CRM system, such as Salesforce, and manage leads effectively.
  • Create monthly activity calendars identifying community access points and new tabletop venues; develop penetration plans and initiatives for target markets and channels.
  • Re-engage dormant customers through sales tools and marketing campaigns.
  • Educate potential patients about ChenMed’s value proposition and healthcare model, deliver prescribed presentations to large audiences, and drive new member growth.
  • Develop distribution channels to support patient enrollment and use sales tools to improve efficiency and collect relevant data.
  • Partner with sales leadership to improve engagement with distributors, vendors, and community partners.
  • Build relationships with brokers, insurance agents, case workers, and third-party vendors serving seniors, with supervision; develop and execute partner strategies and plans.
  • Engage with new patients through and beyond their first appointment, maintain relationships with enrolled patients to support retention, and help address and resolve customer complaints and issues.
  • Perform other related duties as assigned.

Benefits

  • Great compensation
  • Comprehensive benefits
  • Career development and advancement opportunities
  • Work-life balance
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