Marketing and Communications Manager
About The Position
Aeva is seeking a Marketing and Communications Manager to lead the complete product marketing experience across its growing product portfolio. The role shapes how Aeva’s products are represented, from positioning, naming, competitive analysis, and feature prioritization to marketing communications, with the goal of growing the customer base. The manager works cross-functionally with engineering, product, business development, communications, sales, and operations to develop go-to-market initiatives and product marketing campaigns. The role creates and implements a narrative that reflects Aeva’s technology and customer needs, and defines business goals, audiences, customer journeys, strategy, solutions, positioning, messaging, tactics, budgets, and dependencies. The manager then builds cross-functional alignment and drives execution to deliver business results.
Requirements
- 10+ years of product marketing experience, specifically in technology and B2B environments.
- 7+ years of experience crafting compelling narratives for multiple products that inform high-level strategic decisions.
- BS/MS in Engineering and Marketing or a similar discipline.
- Sustained track record of generating revenue growth, market share, and profitability in global technology, LiDAR, mobile mapping, automotive, or fiber optic components.
- Exceptional communication skills, including the ability to explain complex concepts in simple terms.
- Ability to work independently in a fast-paced environment.
- Ability to move between strategy and tactical execution.
- Startup or entrepreneurial mindset and willingness to take a hands-on approach.
Responsibilities
- Build expertise in Aeva’s industries, customers, products, technology, and competition.
- Develop, evaluate, and test marketing strategies to increase product awareness and demand.
- Partner with business development, product management, and engineering to create sales enablement materials and collateral, including competitive research, presentations, data sheets, webinars, web pages, and product videos.
- Create, position, and launch marketing campaigns and content that drive awareness and preference for Aeva’s products.
- Work with internal and external stakeholders to define and validate business and technical requirements.
- Serve as a technical and product advocate in support of strategic accounts.
- Develop educational content for sales teams and/or customers.
- Collaborate with sales and operations to forecast sales volumes.
- Define product positioning, naming, competitive analysis, feature prioritization, messaging, and marketing communications.
- Lead go-to-market initiatives and product marketing campaigns, building cross-functional consensus and driving execution.
Benefits
- Equity, bonus, and other forms of compensation may be provided depending on the position offered.
- Comprehensive medical coverage.
- Dental coverage.
- Vision coverage.
- Pre-tax commuter accounts.
- Pre-tax health care and dependent care accounts.
- 401(k) plan.
- Life and disability benefits.
- Flexible time off.
- Paid parental leave.
- 11 paid holidays annually.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
