Marketing and Communications Manager

State of Vermont • Calais, VT

4d

About The Position

The Marketing and Communications Manager is a critical position within the Vermont Department of Forests, Parks and Recreation, supporting the Division of State Parks. The role manages a comprehensive external relations and communications program for Vermont State Parks, including marketing, public relations, media relations, customer service, and sales. The position takes a statewide perspective from department headquarters and works under the general direction of the Director of State Parks.

The manager plans marketing and communications initiatives to support strategic objectives and conducts market research projects as needed. The role implements marketing support programs and materials, including electronic media, advertising, and printed materials, and develops and participates in statewide marketing and promotional partnerships. It also plans and directs system-wide customer service and sales efforts, including the Vermont State Parks reservation call center, and supports seasonal workforce recruitment for all Vermont State Parks.

Requirements

• Bachelor’s degree in parks management, parks administration, public administration, marketing, communications, or a natural resources field, and three years of experience in marketing, advertising, media communications, or public relations; or an associate’s degree in one of those fields and five years of such experience.
• Private means of transportation must be available for significant travel to meetings.

Responsibilities

• Manage marketing, public relations, media relations, customer service, sales, and other external relations and communications programs for Vermont State Parks.
• Plan marketing and communications activities to support strategic objectives.
• Conduct market research projects as needed.
• Implement marketing support programs and materials, including electronic media, advertising, and printed materials.
• Develop and participate in statewide marketing and promotional partnerships.
• Plan and direct system-wide customer service and sales efforts, including the Vermont State Parks reservation call center.
• Support seasonal workforce recruitment for all Vermont State Parks.

Benefits

• 80% state-paid medical premium and a dental plan at no cost for employees and their families
• 12 paid holidays each year and a generous leave plan
• State-paid Family and Medical Leave Insurance (FMLI)
• State defined-benefit pension plan and deferred compensation 457(b) plan
• Tuition reimbursement
• Flexible spending healthcare and childcare reimbursement accounts
• Low-cost group life insurance
• Incentive-based wellness program
• Eligibility for the Public Service Student Loan Forgiveness Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree